Marketing, B.B.A.

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Minimum Total Credit Hours: 120

Minimum Upper-Division Hours: 40

Overall GPA - Combined and OU: 2.50

Major GPA - Combined and OU: 2.50

Upper-Division Businesses Courses GPA - Combined and OU: 2.50

Program Code: B665

This program has changes pending State Regents approval for 2022-23. These pending changes are not reflected here.

To enroll in upper-division business courses, students must be certified for degree candidacy and meet all prerequisites.

Major Requirements

Any 3000- or 4000-level MKT course will count in the Marketing major grade point average unless otherwise specified, including additional hours taken to fulfill electives.

Required Courses15
Marketing Research
Consumer Behavior
Social Media Marketing
Professional Selling and Negotiations
Marketing Strategy and Policy
Total Credit Hours15

Required Courses

Core Requirements12
Legal Environment of Business
Principles of Organization and Management
Principles of Marketing
Business Strategy and Policy (Capstone - to be taken last semester of senior year) 1
Marketing Majors must complete one of the following:12-30
Additional Price College of Business major or minor
Additional Requirements8
Business and Professional Basics I
Business & Professional Basics II
Innovation & Entrepreneurship
Business Finance
Internship or Study Abroad
Students must complete an internship, study abroad, or 9 hours of coursework with an international focus that is pre-approved by the MKT/SCM Division.
Total Credit Hours32

Advertising Track (12 hours)

Students who choose this track need override permission from the Gaylord College of Journalism and Mass Communication to enroll in the JMC courses.

JMC 3303Introduction to Advertising3
JMC 3333Advertising Research3
Choose two of the following:6
Advertising Research
Digital Advertising
Advertising Account Planning
Contemporary Problems in Advertising
Choose one of the following (this course will fulfill an upper division elective):3
Retailing Management
New Product Development
Healthcare Marketing and Administration
Fundamentals of Franchising

General Education and College Requirements

Courses taken to fulfill the University General Education Requirements must be chosen from the approved General Education course list published at

Core Area I: Symbolic and Oral Communication 6-16
Principles of English Composition (Core I)
Principles of English Composition (Core I)
Expository Writing
Language (Core I) - Students who have completed two years of high school language are exempt from this general education requirement (0-10 hours).
Functions and Modeling for Business, Life and Social Sciences (Core I) 1
Calculus I for Business, Life and Social Sciences (Core I) 1
Core Area II: Natural Science 7
Natural Sciences - Choose two courses taken from the biological and/or physical sciences. The two courses must be from different disciplines and at least one course must include a laboratory component (Core II)
Core Area III: Social Science 2
P SC 1113American Federal Government (Core III)3
Core Area IV: Arts and Humanities 12
United States to 1865 (Core IV)
United States, 1865 to the Present
Introduction to Business Ethics (Core IV: Western Culture)
Choose one course in each of the following fields (Core IV):
Artistic Forms 3
World Culture 3
Core Area V: First-Year Experience 3
Choose one course
Basic Business 422
Fundamental Financial Accounting 5
Fundamental Managerial Accounting
Personal Computing Productivity Tools
Business Communications 5
Principles of Economics-Macro (Core III-SS) 2, 5
Principles of Economics-Micro (Core III-SS) 2, 5
Elements of Statistics (Core I-M) 5
Computer-Based Information Systems 5
Total Credit Hours59-69

Free Electives

Electives to bring total applicable hours to the minimum total required for the degree including a minimum of 40 upper-division hours. Free electives can be used to fulfill the additional major, minor or concentration requirement. B AD 2110B AD 2113MGT 2013, and MKT 2013 will not count for credit toward a BBA.

Additional Requirements

  1. Candidates for the B.B.A. degree must complete their last 30 hours as resident students in Price College. However, if a candidate has completed the last 51 hours as a resident student at the University of Oklahoma, 9 of the last 60 hours may be taken at another university or by correspondence from OU.

  2. Pass/No Pass will not be accepted for any upper-division Business or General Education courses or any specifically required courses.

  3. One upper-division course in each of the following areas is required: L S, MGT, and MKT.

  4. Sixty hours, excluding physical education activity courses, must be taken at a baccalaureate degree-granting institution.

  5. A combined maximum of 8 hours of general military experience and flight instruction courses will count toward the required hours.

Suggested Semester Plan of Study

Additional hours may be required if remedial math or language is required. Please see an academic counselor to develop a plan of study. 

Apply for permission to take upper division business courses the semester in which you will complete the prebusiness courses1.

This major normally requires three semesters of study beyond the business core requirements.

Plan of Study Grid
First SemesterCredit Hours
ECON 1113 Principles of Economics-Macro (Core III) 1 3
ENGL 1113 Principles of English Composition (Core I) 3
HIST 1483
United States to 1865 (Core IV)
or United States, 1865 to the Present
MATH 1643 Functions and Modeling for Business, Life and Social Sciences 3
First-Year Experience (Core V) 2 3
 Credit Hours15
Second Semester
B AD 1001 Personal Computing Productivity Tools 1
ECON 1123 Principles of Economics-Micro (Core III) 1 3
ENGL 1213
Principles of English Composition (Core I)
or Expository Writing
MATH 1743 Calculus I for Business, Life and Social Sciences (Core I) 3
MIS 2113 Computer-Based Information Systems 1 3
Natural Science (Core II) 2 3
 Credit Hours16
First Semester
ACCT 2113 Fundamental Financial Accounting 1 3
B AD 2091 Business and Professional Basics I 1
ECON 2843 Elements of Statistics 1 3
P SC 1113 American Federal Government (Core III) 3
B C 2813 Business Communications 1 3
Free Elective 3
 Credit Hours16
Second Semester
ACCT 2123 Fundamental Managerial Accounting 3
ENT 2113 Innovation & Entrepreneurship 3
FIN 2303 Business Finance 3
PHIL 1273 Introduction to Business Ethics (Core IV: Western Culture) 3
Natural Science with lab (2nd discipline) (Core II) 2 4
 Credit Hours16
First Semester
Major, Minor or Concentration Course 3
B AD 3091 Business & Professional Basics II 1
L S 3323 Legal Environment of Business 3
MGT 3013 Principles of Organization and Management 3
MKT 3013 Principles of Marketing 3
General Education World Culture (Core IV) 3
 Credit Hours16
Second Semester
MKT 3053 Marketing Research 3
MKT 3323 Consumer Behavior 3
MKT 3513 Social Media Marketing 3
Upper -Division General Education Elective 3 3
Major, Minor or Concentration Course 3
 Credit Hours15
Suggested summer semester pre-approved internship or study abroad experience  
 Credit Hours0
First Semester
Major, Minor or Concentration Course 3
MKT 4123 Professional Selling and Negotiations 3
General Education Artistic Forms (Core IV) 2 3
Free Elective 3
Free Elective 2
 Credit Hours14
Second Semester
B AD 4013 Business Strategy and Policy 3
MKT 4333 Marketing Strategy and Policy 3
Major, Minor or Concentration Course 3
Free Upper Division Elective 3
 Credit Hours12
 Total Credit Hours120