Digital Marketing for Business Majors, Minor

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Minimum Total Credit Hours: 15

Program Code: N292

The requirements for a minor must be completed concurrently with the major degree requirements.

No minor may be added by completing courses after receiving the bachelor’s degree.

Students must complete prerequisites for all courses

Students must complete at least nine (9) minor hours in residence at the University of Oklahoma.

Courses for the minor may not be taken Pass/No Pass.

All courses beyond MKT 3013 with an MKT designator will be calculated in the minor GPA.

No single course may be used to satisfy a major requirement and a minor requirement. A course may be used, however, to satisfy both a major support requirement and a minor requirement.

  • The minor is only available to undergraduate students with a declared major within Price College of Business.
  • Students must achieve a minimum 2.50 GPA (OU and overall) in the minor coursework.

Required Courses 

MKT 3513Social Media Marketing 13
MKT 3013Principles of Marketing3
MKT 4143Digital Marketing3
MKT 3053Marketing Research 13
MKT 4173Marketing Analytics3
Total Credit Hours15

For Marketing majors only - Choose six hours of MKT courses (excluding MKT 3013) not already applied towards major requirements to substitute for MKT 3513 and MKT 3053.

If the minor is officially declared, successfully completed, and noted on the graduation application, the student's transcript will so indicate at the time the bachelor's degree is posted.