Marketing for Non-Business Majors, Minor

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Minimum Total Credit Hours: 15

Program Code: N668

The requirements for a minor must be completed concurrently with the major degree requirements.

No minor may be added by completing courses after receiving the bachelor’s degree.

Students accepted in the minor will be given permission to enroll in the upper-division credit hours of the minor.

Students must have a 3.0 retention combined grade point average or better at the time of application. The Marketing Review Committee will evaluate applicants. Acceptance into the program will be based on academic performance in courses, activities, awards, work experience, and other measures indicative of future performance.

Students must complete at least nine (9) minor hours in residence at the University of Oklahoma.

Courses for the minor may not be taken Pass/No Pass.

No single course may be used to satisfy a major requirement and a minor requirement. A course may be used, however, to satisfy both a major support requirement and a minor requirement.

  • The minor is only available to undergraduate students with a declared outside Price College of Business.
  • Students must achieve a minimum 2.50 GPA (OU and overall) in the minor coursework.

Required Courses 

MKT 2013Introduction to Marketing3
MKT 3323Consumer Behavior3
MKT 4123Professional Selling and Negotiations3
Plus choose two of the following: 6
Social Media Marketing
Retailing Management
New Product Development
Marketing Research
Marketing Strategy and Policy
Digital Marketing
Total Credit Hours15

If the minor is officially declared, successfully completed, and noted on the graduation application, the student's transcript will so indicate at the time the bachelor's degree is posted.