Marketing, B.B.A./Management of Information and Technology, M.S.

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Minimum Total Credit Hours: 140-152

Minimum Upper-Division Hours: 40


Overall GPA - Combined and OU: 3.00

Major GPA - Combined and OU: 3.00

Upper-Division Businesses Courses GPA - Combined and OU: 3.00

Program Code: A665/F657 Q434

To enroll in upper-division business courses, students must be certified for degree candidacy and meet all prerequisites.

Undergraduate Major Requirements

Any 3000- or 4000-level MKT course will count in the Marketing major grade point average unless otherwise specified, including additional hours taken to fulfill electives.

Required Courses15
Marketing Research
Consumer Behavior
Social Media Marketing
Professional Selling and Negotiations
Marketing Strategy and Policy
Marketing Majors must complete one of the following:12
Supply Chain Management Minor, Digital Marketing Minor, additional major or minor in Price College of Business, or Advertising Track
Total Credit Hours27

Required Courses

Core Requirements12
Legal Environment of Business
Principles of Organization and Management
Principles of Marketing
Business Strategy and Policy 1
Internship or Study Abroad
Students must complete an internship, study abroad, or 9 hours of course work with an international focus that is pre-approved by the MKT/SCM Division
Additional Requirements8
Business and Professional Basics I
Business & Professional Basics II
Innovation & Entrepreneurship
Business Finance
Total Credit Hours20

Graduate Requirements

Up to 12 hours of graduate level MIT or MIS courses from a list maintained by the department and approved by the graduate liaison can be shared between BBA and MS-MIT programs.

Required2
Management Information Systems
MIT Electives10-13
Choose 10 to 13 credit hours of graduate level MIT courses as necessary to reach 32 hours for the degree
Graduate Electives13
Choose 13 credit hours of graduate-level Business, MIT electives or other electives as approved by MIT Division
Choose one of the following options:0-3
Non-Thesis Option (coursework-only degree; exam is not required)
Research for Master's Thesis (Thesis Option; 3 credit hours)
Choose 4 credit hours of additional required coursework from a list maintained by the department and approved by the Graduate Liaison4
Total Credit Hours32

Advertising Track (12 hours)

Students who choose this track need override permission from the Gaylord College of Journalism and Mass Communication to enroll in the JMC courses.

JMC 3303Introduction to Advertising3
JMC 3333Advertising Research3
Choose two of the following:6
Advertising Research
Digital Advertising
Advertising Account Planning
Contemporary Problems in Advertising
Choose one of the following (this course will fulfill an upper division elective):3
Retailing Management
New Product Development
Healthcare Marketing and Administration
Fundamentals of Franchising

General Education and College Requirements 

Courses taken to fulfill the University General Education Requirements must be chosen from the approved General Education course list published at http://www.ou.edu/gened/courses.

UNIVERSITY-WIDE GENERAL EDUCATION (MINIMUM 40 HOURS) AND COLLEGE REQUIREMENTS
Core Area I: Symbolic and Oral Communication 6-16
Principles of English Composition (Core I)
Principles of English Composition (Core I)
Expository Writing
Language (Core I) - Students who have completed two years of high school language are exempt from this general education requirement (0-10 hours).
Mathematics6
Functions and Modeling for Business, Life and Social Sciences (Core I) 1
Calculus I for Business, Life and Social Sciences (Core I) 1
Core Area II: Natural Science 7
Natural Sciences - Choose two courses taken from the biological and/or physical sciences. The two courses must be from different disciplines and at least one course must include a laboratory component (Core II)
Core Area III: Social Science 2
P SC 1113American Federal Government (Core III)3
Core Area IV: Arts and Humanities 12
United States to 1865 (Core IV)
United States, 1865 to the Present
Introduction to Business Ethics (Core IV: Western Culture)
Choose one course in each of the following fields (Core IV):
Artistic Forms 3
World Culture 3
Core Area V: First-Year Experience 3
Choose one course 1
Basic Business 422
Fundamental Financial Accounting 5
Fundamental Managerial Accounting
Personal Computing Productivity Tools
Business Communications 5
Principles of Economics-Macro (Core III-SS) 2, 5
Principles of Economics-Micro (Core III-SS) 2, 5
Elements of Statistics (Core I-M) 5
Computer-Based Information Systems 5
Total Credit Hours59-69

Free Electives

Electives to bring total applicable hours to the minimum total required for the degree including a minimum of 40 upper-division hours. B AD 2110B AD 2113MKT 2013 and MGT 2013 will not count for credit toward a BBA.

Additional Requirements

  1. Candidates for the B.B.A. degree must complete their last 30 hours as resident students in Price College. However, if a candidate has completed the last 51 hours as a resident student at the University of Oklahoma, 9 of the last 60 hours may be taken at another university or by correspondence from OU.

  2. Pass/No Pass will not be accepted for any upper-division Business or General Education courses or any specifically required courses.

  3. One upper-division course in each of the following areas is required: L S, MGT, and MKT.

  4. Sixty hours, excluding physical education activity courses, must be taken at a baccalaureate degree-granting institution.

  5. A combined maximum of 8 hours of general military experience and flight instruction courses will count toward the required hours.

Suggested Semester Plan of Study

Additional hours may be required if remedial math or language is required. Please see an academic counselor to develop a plan of study. 

Apply for permission to take upper division business courses the semester in which you will complete the prebusiness courses1.

During the 2nd semester, third year:

  • Take GMAT
  • Interview for internship
  • Apply for admission to Master's program
Plan of Study Grid
Freshman
First SemesterCredit Hours
ECON 1113 Principles of Economics-Macro (Core III) 1 3
ENGL 1113 Principles of English Composition (Core I) 3
ENT 2113 Innovation & Entrepreneurship 3
MATH 1643 Functions and Modeling for Business, Life and Social Sciences 3
First-Year Experience (Core V) 2 3
 Credit Hours15
Second Semester
B AD 1001 Personal Computing Productivity Tools 1
ECON 1123 Principles of Economics-Micro (Core III) 1 3
ENGL 1213
Principles of English Composition (Core I)
or Expository Writing
3
MATH 1743 Calculus I for Business, Life and Social Sciences (Core I) 3
MIS 2113 Computer-Based Information Systems 1 3
Natural Science (Core II) 2 3
 Credit Hours16
Sophomore
First Semester
ACCT 2113 Fundamental Financial Accounting 1 3
B AD 2091 Business and Professional Basics I 1
B C 2813 Business Communications 1 3
ECON 2843 Elements of Statistics 1 3
P SC 1113 American Federal Government (Core III) 3
World Culture (Core IV) 2 3
 Credit Hours16
Second Semester
ACCT 2123 Fundamental Managerial Accounting 3
FIN 2303 Business Finance 3
PHIL 1273 Introduction to Business Ethics (Core IV: Western Culture) 3
Natural Science with lab (2nd discipline) (Core II) 2 4
Artistic Forms (Core IV) 2 3
 Credit Hours16
Junior
First Semester
Additional Major, Minor or Concentration Course 3
L S 3323 Legal Environment of Business 3
MGT 3013 Principles of Organization and Management 3
MKT 3013 Principles of Marketing 3
B AD 3091 Business & Professional Basics II 1
 Credit Hours13
Second Semester
MKT 3053 Marketing Research 3
MKT 3323 Consumer Behavior 3
MKT 3513 Social Media Marketing 3
Additional Major, Minor or Concentration Course 3
Additional Major, Minor or Concentration Course 3
 Credit Hours15
Summer
Suggested summer semester pre-approved internship or study abroad experience  
 Credit Hours0
Senior
First Semester
Additional Major, Minor or Concentration Course 3
MKT 4123 Professional Selling and Negotiations 3
Graduate Requirement Course 4 2
Graduate Requirement Course 4 2
MIT 5602 Management Information Systems 4 2
 Credit Hours12
Second Semester
MKT 4333 Marketing Strategy and Policy 3
Graduate Requirement Course 4 3
Graduate Requirement Course 2
HIST 1483
United States to 1865 (Core IV)
or United States, 1865 to the Present
3
Free Elective 2
 Credit Hours13
Fifth Year
First Semester
Graduate Requirement Course 4 3
Graduate Requirement Course 2
Graduate Requirement Course 2
Graduate Requirement Course 2
Graduate Requirement Course 3
 Credit Hours12
Second Semester
Graduate Requirement Course 2
Graduate Requirement Course 2
Graduate Requirement Course 2
Graduate Requirement Course 3
B AD 4013 Business Strategy and Policy 3
 Credit Hours12
 Total Credit Hours140