Marketing, B.B.A./Management of Information and Technology, M.S.
View ChecksheetMinimum Total Credit Hours: 140-152
Minimum Upper-Division Hours: 40
Overall GPA - Combined and OU: 3.00
Major GPA - Combined and OU: 3.00
Upper-Division Businesses Courses GPA - Combined and OU: 3.00
Program Code: A665/F657 Q434
To enroll in upper-division business courses, students must be certified for degree candidacy and meet all prerequisites.
A maximum of six hours of transfer work will apply toward the major.
Undergraduate Major Requirements
Any 3000- or 4000-level MKT course will count in the Marketing major grade point average unless otherwise specified, including additional hours taken to fulfill electives.
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | 12 | |
| Marketing Research | ||
| Consumer Behavior | ||
| Professional Selling and Negotiations | ||
| Marketing Strategy and Policy | ||
| Major Electives | 6 | |
| Choose six hours of upper-division MKT courses | ||
| Total Credit Hours | 18 | |
Required Courses
| Code | Title | Credit Hours |
|---|---|---|
| Core Requirements | 12 | |
| Legal Environment of Business | ||
| Principles of Organization and Management | ||
| Principles of Marketing and Supply Chain Management | ||
| Business Strategy and Policy 1 | ||
| Marketing Majors must complete one of the following (12 hours): | ||
Supply Chain Management Minor, Digital Marketing Minor, additional major or minor in Price College of Business, or Advertising Track 2 | ||
| Additional Requirements | 8 | |
| Career Readiness I-Transitioning to the Workplace | ||
| Career Readiness II-Advancing in the Workplace | ||
| Innovation & Entrepreneurship | ||
| Business Finance | ||
| Internship or Study Abroad | ||
Students must complete an internship, study abroad, or 9 hours of course work with an international focus that is pre-approved by the MKT/SCM Division | ||
| Total Credit Hours | 20 | |
- 1
Requires completion of all other business core courses prior to enrollment and permission from Price Academic Advising Services.
- 2
Additional major met by MS MIT in accelerated degree program.
Graduate Requirements
Up to 12 hours of graduate level MIT or MIS courses from a list maintained by the department and approved by the graduate liaison can be shared between BBA and MS-MIT programs.
| Code | Title | Credit Hours |
|---|---|---|
| Required | 2 | |
| Management Information Systems | ||
| MIT Electives | 10-13 | |
Choose 10 to 13 credit hours of graduate level MIT courses as necessary to reach 32 hours for the degree | ||
| Graduate Electives | 13 | |
Choose 13 credit hours of graduate-level Business, MIT electives or other electives as approved by MIT Division | ||
| Choose one of the following options: | 0-3 | |
Non-Thesis Option (coursework-only degree; exam is not required) | ||
| Research for Master's Thesis (Thesis Option; 3 credit hours) | ||
| Choose 4 credit hours of additional required coursework from a list maintained by the department and approved by the Graduate Liaison | 4 | |
| Total Credit Hours | 32 | |
Advertising Track (12 hours)
Students who choose this track need override permission from the Gaylord College of Journalism and Mass Communication to enroll in the JMC courses.
| Code | Title | Credit Hours |
|---|---|---|
| JMC 3303 | Introduction to Advertising | 3 |
| JMC 3333 | Advertising Research | 3 |
| Choose two of the following: | 6 | |
| Advertising Research | ||
| Digital Advertising | ||
| Advertising Account Planning | ||
| Contemporary Problems in Advertising | ||
| Choose one of the following (this course will fulfill an upper division elective): | 3 | |
| Retailing Management | ||
| New Product Development | ||
| Healthcare Marketing and Administration | ||
| Fundamentals of Franchising | ||
General Education and College Requirements
Courses taken to fulfill the University General Education Requirements must be chosen from the approved General Education course list published at http://www.ou.edu/gened/courses.
UNIVERSITY-WIDE GENERAL EDUCATION (MINIMUM 40 HOURS) AND COLLEGE REQUIREMENTS
| Code | Title | Credit Hours |
|---|---|---|
| Core Area I: Symbolic and Oral Communication | 6-16 | |
| Principles of English Composition (Core I) | ||
| Principles of English Composition (Core I) | ||
or EXPO 1213 | Expository Writing | |
Language (Core I) - Students who have completed two years of high school language are exempt from this general education requirement (0-10 hours). | ||
| Mathematics | 6 | |
| Functions and Modeling for Business, Life and Social Sciences (Core I) 1 | ||
| Calculus I for Business, Life and Social Sciences (Core I) 1 | ||
| Core Area II: Natural Science | 7 | |
Natural Sciences - Choose two courses taken from the biological and/or physical sciences. The two courses must be from different disciplines and at least one course must include a laboratory component (Core II) | ||
| Core Area III: Social Science 2 | ||
| P SC 1113 | American Federal Government (Core III) | 3 |
| Core Area IV: Arts and Humanities | 12 | |
| United States to 1865 (Core IV) | ||
or HIST 1493 | United States, 1865 to the Present | |
| Introduction to Business Ethics (Core IV: Western Culture) | ||
Choose one course in each of the following fields (Core IV): | ||
Artistic Forms 3 | ||
World Culture 3 | ||
| Core Area V: First-Year Experience | 3 | |
Choose one course 1 | ||
| Basic Business 4 | 22 | |
| Fundamental Financial Accounting 5 | ||
| Fundamental Managerial Accounting | ||
| Personal Computing Productivity Tools | ||
| Strategic Communication for Business Professionals 5 | ||
| Principles of Economics-Macro (Core III-SS) 2, 5 | ||
| Principles of Economics-Micro (Core III-SS) 2, 5 | ||
| Elements of Statistics (Core I-M) 5 | ||
| Computer-Based Information Systems 5 | ||
| Total Credit Hours | 59-69 | |
- 1
Substitute: MATH 1523 for MATH 1643; MATH 1823 or MATH 1914 for MATH 1743.
- 2
Two courses, 6 hours, of Core III Social Science are required and one course must be P SC 1113. ECON 1113 or ECON 1123 will meet the other 3 hours of this requirement.
- 3
It is recommended students take either World Culture or Artistic Forms at the 3000/4000 level to fulfill the university requirement of one upper-division course outside the major from the approved University-Wide General Education. It may also be satisfied in the upper-division or free elective categories.
- 4
College requirement: courses are part of the degree candidacy application process that students must complete to earn degree candidacy and begin upper-division business courses.
- 5
Minimum grade of C required.
Free Electives
Electives to bring total applicable hours to the minimum total required for the degree including a minimum of 40 upper-division hours. B AD 2110, B AD 2113, MKT 2013 and MGT 2013 will not count for credit toward a BBA.
Additional Requirements
- Pass/No Pass will not be accepted for any Business or General Education courses or any specifically required courses.
- Students must complete the GMAT exam with a score of 500 or greater.
- Comprehensive written exam required at end of program.
- Sixty hours, excluding physical education activity courses, must be taken at a baccalaureate degree-granting institution.
- A combined maximum of 8 hours of general military experience and flight instruction courses will count toward the required hours.
Suggested Semester Plan of Study
Additional hours may be required if remedial math or language is required. Please see an academic counselor to develop a plan of study.
Apply for permission to take upper division business courses the semester in which you will complete the prebusiness courses1.
During the 2nd semester, third year:
- Take GMAT
- Interview for internship
- Apply for admission to Master's program
| Freshman | ||
|---|---|---|
| First Semester | Credit Hours | |
| ECON 1113 | Principles of Economics-Macro (Core III) 1 | 3 |
| ENGL 1113 | Principles of English Composition (Core I) | 3 |
| ENT 2113 | Innovation & Entrepreneurship | 3 |
| MATH 1643 | Functions and Modeling for Business, Life and Social Sciences | 3 |
| First-Year Experience (Core V) 2 | 3 | |
| Credit Hours | 15 | |
| Second Semester | ||
| B AD 1001 | Personal Computing Productivity Tools | 1 |
| ECON 1123 | Principles of Economics-Micro (Core III) 1 | 3 |
| ENGL 1213 or EXPO 1213 | Principles of English Composition (Core I) or Expository Writing | 3 |
| MATH 1743 | Calculus I for Business, Life and Social Sciences (Core I) | 3 |
| MIS 2113 | Computer-Based Information Systems 1 | 3 |
| Natural Science (Core II) 2 | 3 | |
| Credit Hours | 16 | |
| Sophomore | ||
| First Semester | ||
| ACCT 2113 | Fundamental Financial Accounting 1 | 3 |
| B AD 2091 | Career Readiness I-Transitioning to the Workplace | 1 |
| B C 2813 | Strategic Communication for Business Professionals 1 | 3 |
| ECON 2843 | Elements of Statistics 1 | 3 |
| P SC 1113 | American Federal Government (Core III) | 3 |
| World Culture (Core IV) 2 | 3 | |
| Credit Hours | 16 | |
| Second Semester | ||
| ACCT 2123 | Fundamental Managerial Accounting | 3 |
| FIN 2303 | Business Finance | 3 |
| PHIL 1273 | Introduction to Business Ethics (Core IV: Western Culture) | 3 |
| Natural Science with lab (2nd discipline) (Core II) 2 | 4 | |
| Artistic Forms (Core IV) 2 | 3 | |
| Credit Hours | 16 | |
| Junior | ||
| First Semester | ||
| Upper-division general education elective 3 | 3 | |
| L S 3323 | Legal Environment of Business | 3 |
| MGT 3013 | Principles of Organization and Management | 3 |
| MKT 3013 | Principles of Marketing and Supply Chain Management | 3 |
| B AD 3091 | Career Readiness II-Advancing in the Workplace | 1 |
| Credit Hours | 13 | |
| Second Semester | ||
| MKT 3053 | Marketing Research | 3 |
| MKT 3323 | Consumer Behavior | 3 |
| MKT 3513 | Social Media Marketing | 3 |
| Free Elective | 5 | |
| Credit Hours | 14 | |
| Summer | ||
| Suggested summer semester pre-approved internship or study abroad experience | ||
| Credit Hours | 0 | |
| Senior | ||
| First Semester | ||
| 3000/4000 level MKT major elective | 3 | |
| MKT 4123 | Professional Selling and Negotiations | 3 |
| Graduate Requirement Course 4 | 2 | |
| Graduate Requirement Course 4 | 2 | |
| MIT 5602 | Management Information Systems 4 | 2 |
| Credit Hours | 12 | |
| Second Semester | ||
| MKT 4333 | Marketing Strategy and Policy | 3 |
| Graduate Requirement Course 4 | 3 | |
| Graduate Requirement Course | 2 | |
| HIST 1483 or HIST 1493 | United States to 1865 (Core IV) or United States, 1865 to the Present | 3 |
| 3000/4000 level MKT major elective | 3 | |
| Credit Hours | 14 | |
| Fifth Year | ||
| First Semester | ||
| Graduate Requirement Course 4 | 3 | |
| Graduate Requirement Course | 2 | |
| Graduate Requirement Course | 2 | |
| Graduate Requirement Course | 2 | |
| Graduate Requirement Course | 3 | |
| Credit Hours | 12 | |
| Second Semester | ||
| Graduate Requirement Course | 2 | |
| Graduate Requirement Course | 2 | |
| Graduate Requirement Course | 2 | |
| Graduate Requirement Course | 3 | |
| B AD 4013 | Business Strategy and Policy | 3 |
| Credit Hours | 12 | |
| Total Credit Hours | 140 | |
- 1
Prebusiness course.
- 2
University-Wide General Education course, refer to online listing.
- 3
May be free elective if Artistic Form, World Culture, or Science course is 3000-4000-level.
- 4
These courses are dual-counted, fulfilling requirements for both the undergraduate degree and the graduate business degree (140 total hours with 12 shared hours).