Division of Marketing and Supply Chain Management

Qiong Wang, Director
Adams Hall 2A
307 W. Brooks
Norman OK 73019
(405) 325-2792
www.ou.edu/price/marketing_supplychainmanagement

General Information

The Division of Marketing and Supply Chain Management offers courses that prepare students for positions in marketing, supply chain management, and the business of healthcare. Core marketing courses provide comprehensive coverage of marketing research, consumer behavior, professional selling and marketing strategy topics while leading students to elective courses concentrating on professional selling, integrated marketing communications and marketing analytics. These concentrations open alternative marketing tracks to students in customer experience design, professional selling, marketing analytics, strategic brand management, digital marketing, or general marketing minors. Core supply chain management courses cover procurement and sourcing, production and operations management, and logistics management, lean-six sigma methodology, and strategic projects that enable students to obtain six-sigma yellow belts and six-sigma green belts. Core healthcare business courses include Healthcare Marketing and Administration, Ethical and Regulatory Issues in Healthcare, Competitive and Economic Environment of Healthcare, Healthcare Supply Chain Management, and Applied Strategic Project. Students will be prepared for level-up operations in pharmaceutical and medical device companies, private practices, hospitals, clinics, home care and alternative medical services.

The division's faculty are nationally recognized for expertise in marketing, supply chain management, and healthcare business. All tenure-track and tenured faculty hold academic credentials from leading U.S. research universities, while all teaching faculty contribute deep industry expertise gained across these same fields. Faculty maintain an active record of scholarship and apply that research both in the classroom and through engagements with industries. Their contributions to the field are further reflected in elected leadership roles within prominent national and international professional associations.

Students will find a wide range of opportunities to interact with successful business executives, both formally in the classroom, and informally, through professional student organizations.

Programs & Facilities

Integrated Business Core

Students get hands-on, real-world training through Integrated Business Core. From brainstorming and market analysis to managing employees and the legal implications of business transactions to selling products and closing the books on the last sale, IBC develops the skills it takes to launch a successful business. All profits go to local non-profit charities along with 'sweat equity' of up to 500 hours of community service each semester.

Study Abroad Programs

Global Business Experience in Japan (Marketing)

The Division offers a three-and-a-half-week immersive study abroad program in Japan that allows students to take two lower division marketing courses in English on the campus of Ritsumeikan University in Osaka and Kyoto. The program provides students with an immersive, multi-region learning experience across three distinct locations—Ibaraki City (Osaka Prefecture), Kyoto, and Tokyo—each offering unique perspectives on Japanese business practices, consumer culture, and digital communication. The program will also visit Seika in Kyoto, a sister city of Norman, Oklahoma. This location-based structure enables students to examine how marketing principles and social media strategies vary across cultural, regional, and economic contexts within a globally influential market.

Global Business Experience in France (Marketing)

The Division offers a four-week immersive study abroad program in France that allows students to take two upper division marketing courses in English on the campus of Université Clermont Auvergne in Clermont-Ferrand, France, the capital of the Auvergne region and a sister city of Norman, Oklahoma. This program provides students with an applied international learning experience in one of France’s oldest university cities—home to Michelin’s global headquarters and a vibrant culture shaped by innovation, art, and entrepreneurship. Located approximately four hours from Paris and surrounded by the Chaîne des Puys volcanic region, Clermont-Ferrand offers a distinctive environment for studying professional selling, negotiation, and international marketing in a European context.

Global Business Experience in Italy (Healthcare and Supply Chain Management)

The Division offers a four-week immersive study abroad program in Italy that allows students to take two cross-listed upper division Healthcare/Supply Chain Management courses in English on the Arezzo campus in Italy. The program provides students with firsthand exposure to European healthcare and supply chain systems, allowing them to examine how process improvement, efficiency, and quality management are approached in an international setting. Cultural immersion, combined with applied coursework, strengthens students’ global awareness, adaptability, and cross-cultural communication skills—competencies increasingly valued in healthcare administration, operations, and consulting roles.

Student Organizations

American Marketing Association (AMA) Student Club

The University of Oklahoma's American Marketing Association (OUAMA) is a collegiate chapter of the American Marketing Association, a professional organization founded in 1937 to advance excellence in marketing. OUAMA connects OU students with professional development opportunities, industry networking, and hands-on marketing experience to help prepare them for careers in marketing and business. OUAMA is designed to mirror corporate best practices, such as leadership mentoring, by offering every student a place to participate, belong, and grow in the organization. With 15 different and active committees, each student can make a meaningful contribution aligned with their personal interests and professional development objectives.

Healthcare Business (HCB) Student Club

The HCB Student Club bridges the classroom and the healthcare industry, preparing Price College of Business students for one of the most dynamic and rewarding fields in the world. Each semester, executives and representatives from leading healthcare organizations — spanning providers, payers, pharmaceuticals, health technology, and more — visit campus to share insights, spark conversations, and open doors. Beyond these industry connections, HCB fosters a vibrant community of students who share a passion for healthcare business, offering networking events, professional development opportunities, and peer support. Whether you are just discovering healthcare as a career path or ready to take your next step, HCB is where ambition meets opportunity.

Professional Sales Club

The Professional Sales Club was founded in January 2026 with the mission to equip students with foundational sales skills and connect them with industry professionals to prepare them for real world success. Students can participate in workshops, local networking events, and national competitions to enhance their visibility and experience before graduation.

Supply Chain Management Club

The Supply Chain Management Club is a student organization focused on connecting students with industry professionals and enhancing career readiness in the field of supply chain management. The club provides opportunities for networking, professional development, site visits with local companies, and engagement with real-world industry practices.

Women Impacting Supply Chain Excellence (WISE)

WISE is an initiative focused on supporting students pursuing careers in supply chain management. Through networking opportunities, mentorship, professional development events, and industry engagement, WISE helps students build meaningful connections and gain the skills needed to succeed in the field. While the organization highlights the experiences and development of women in supply chain, it is open to all students interested in professional growth, leadership, and building a strong community within the industry.

Undergraduate Study

Bachelor of Business Administration

Marketing, Bachelor of Business Administration students take courses that prepare them for careers in customer experience design, professional selling, marketing analytics, brand strategy, digital marketing, and marketing management. Internships can greatly facilitate the job search process and prepare students for their first jobs. Students are strongly encouraged to do an internship.

Supply Chain Management, Bachelor of Business Administration provides students with a strong foundation in the planning, sourcing, production, and movement of goods, services, and information across supply chains. Through courses in logistics management, procurement, operations management, and inventory and materials management, students gain practical and analytical skills to address real-world supply chain challenges and improve organizational performance in a global business environment.

Healthcare Business, Bachelor of Business Administration students take specialized interdisciplinary courses in healthcare marketing, ethical and regulatory issues, and supply chain. They obtain employment in organizations that sell to and service the hospitals and clinics in the healthcare industry, including pharmaceutical reps, and medical equipment agents.

Accelerated Programs

The Marketing, B.B.A./Supply Chain Management (Online), M.S. and Supply Chain Management, B.B.A./Supply Chain Management (Online), M.S. accelerated programs are great opportunities for undergraduate students who are pursuing a BBA degree to earn a master's degree in the field of supply chain management.

Minors

The Digital Marketing Minor for Business Majors and the Digital Marketing Minor for Non-Business Majors provide students with the practical knowledge and insights required to establish digital marketing objectives and strategies, properly select applicable digital marketing platforms to engage consumers, and measure the results of these efforts to continuously improve digital marketing strategies.

The Healthcare Business Minor offers additional perspective and credentials that supplements the student’s business degree, making them desirable recruits and better prepared employees for hospitals, clinics, and related healthcare organizations.

The Marketing Minor for Business Majors and the Marketing Minor for Non-Business Majors enable students from non-marketing majors to supplement their major qualification with career relevant knowledge in marketing research and professional selling while developing an understanding of the forces influencing consumer behavior.

The Supply Chain Management for Business Majors, Minor and the Supply Chain Management for Non-Business Majors, Minor introduce the field of supply chain management.

Graduate Study

Master of Science

The Master of Science in Supply Chain Management (Online) is designed to expand the career and educational opportunities of working professionals across a broad range of industries, including those seeking to grow in supply chain roles or transition into the field from other backgrounds. Offered in a fully online format, the program combines synchronous and asynchronous learning to provide flexibility while maintaining meaningful interaction with faculty and peers. The curriculum emphasizes both foundational and advanced topics in supply chain management and is taught by Price College of Business faculty and industry professionals who bring current practice and applied insight into the classroom.

Graduate Certificate

Graduate Certificate in Digital Marketing (Online)

The Digital Marketing Graduate Certificate equips working professionals with the advanced skills needed to lead in today's AI-driven marketing landscape. Through cutting-edge courses spanning digital marketing foundations, customer analytics, marketing research, omnichannel strategy, and emerging digital channels, students gain hands-on proficiency with industry-standard AI tools alongside validated industry credentials. Designed for maximum flexibility, the program requires only one foundational course before students can chart their own learning path, enabling completion on a timeline that fits the demands of a professional career. Graduates leave prepared for high-impact roles in AI-powered marketing, equipped with a portfolio of real-world projects and the data-driven decision-making expertise that today's employers demand.

Graduate Certificate in Supply Chain Management (Online)

The Supply Chain Management Graduate Certificate provides working professionals with a focused, flexible pathway to building expertise in one of today's most strategically critical fields. Anchored by SCM 5502: Fundamentals of Supply Chain, the 12-credit-hour program allows students to tailor their learning through 10 additional hours of graduate-level SCM coursework, enabling them to align their studies with their industry focus — whether in aerospace, defense, healthcare, high tech, or logistics. Delivered fully online and taught by leading Price College scholars alongside seasoned industry practitioners, the certificate brings rigorous academic foundations together with real-world best practices.

Courses

HCB 3440. Mentored Research Experience.3 Credit Hours.

0 to 3 hours. Prerequisite: ENGL 1113 or equivalent, and permission of instructor; ACCT 2123 or concurrent enrollment; Math 1743 or Math 1823 or MATH 1914; May be repeated; maximum credit 12 hours. For the inquisitive student to apply the scholarly processes of the discipline to a research or creative project under the mentorship of a faculty member. Student and instructor should complete an Undergraduate Research & Creative Projects (URCP) Mentoring Agreement and file it with the URCP office. Not for honors credit. (F, Sp, Su)

HCB 3613. Healthcare Marketing and Administration.3 Credit Hours.

(Crosslisted with MKT 3613) Prerequisite: For Business Majors: MKT 3013; For Non-business Majors: MKT 2013 or 3013. Healthcare organizations must be prepared to shift their strategies in order to meet the increasing demands in this dynamic market. The purpose of this course is to apply the systems of marketing and administration to the problems of health care organizations and provide an insight to the business problems healthcare organizations are likely to encounter. (F, Sp)

HCB 3633. Healthcare Finance.3 Credit Hours.

Prerequisite: HCB 3613, sophomore standing, ACCT 2123 or concurrent enrollment, and MATH 1743 or MATH 1823 or MATH 1914. This course will be organized into four separate modules designed to provide students with a background in finance within the healthcare industry. Students will be impacted with the necessary knowledge of tools utilized in accounting and finance, financial management strategy and principles in the Healthcare industry. (F, Sp)

HCB 3643. Healthcare Planning, Budgeting & Accounting.3 Credit Hours.

Prerequisite: HCB 3613; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. A budget is an organization's operating plan expressed in monetary terms. It defines goals, outlines how operations are conducted and sets performance standards. Budgets provide a framework to set and pursue goals and evaluate the organization's performances. This course is designed to give students knowledge of different types of budgeting procedures and how to apply them to the healthcare industry. (F, Sp)

HCB 3653. Decision Modeling for Healthcare.3 Credit Hours.

Prerequisite: HCB 3613; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. This course will provide an overview of analytical techniques used to model complex healthcare problems to address strategic, tactical, and operational issues. We will address how decisions relating to forecasting,, resource allocation, project management, healthcare supply chain can be improved through the use of analytical models. (F, Sp)

HCB 3703. Applied Project in the Business of Healthcare.3 Credit Hours.

Prerequisite: HCB 3613; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. The purpose of this course is to introduce the student to the various nuances of health care organizations and provide an insight to the business problems healthcare organizations are likely to encounter. (F, Sp)

HCB 3980. Honors Research.1-3 Credit Hours.

1 to 3 hours. Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Provides an opportunity for the gifted Honors candidate to work at a special project in the student's field. (F, Sp, Su)

HCB 3990. Independent Study.1-3 Credit Hours.

1 to 3 hours. Prerequisite: permission of instructor and junior standing. May be repeated once with change of content. Independent study may be arranged to study a subject not available through regular course offerings. (F, Sp, Su)

HCB 4613. Ethical and Regulatory Issues in Healthcare.3 Credit Hours.

(Crosslisted with MKT 4613) Prerequisite: MKT 3013, HCB 3613 or MKT 3613, LS 3323 prerequisite or concurrent enrollment. This course explores the complex moral, ethical and legal issues that continue to arise within the healthcare profession, providing an opportunity to apply concepts learned in previous course studies. Case studies and supplemental readings will augment the text in guiding the student to a better understanding of healthcare economics. (F, Sp)

HCB 4623. Competitive and Economic Environment of Healthcare.3 Credit Hours.

(Crosslisted with MKT 4623) Prerequisite: For Business Majors: MKT/HCB 3613; For Non-business Majors: ECON 1123 and MKT/HCB 3613. A range of new governmental regulatory interventions in the healthcare arena and changes to the economic environment are linked to uncertainty in the structure of health insurance; the contractual arrangements and relationships that exist between patients, doctors, and hospitals. Explore these issues in detail and case studies that will guide the student to a better understanding of healthcare economics. (F, Sp)

HCB G4633. Healthcare Supply Chain Management.3 Credit Hours.

(Crosslisted with SCM 4633) Prerequisite: MKT 3613 or HCB 3613; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. The healthcare supply chain is a critical core business component of the healthcare delivery system. The purpose of this course is to bring an overview of the healthcare supply chain through the elements of the supply chain, the operational aspects and the strategic aspects of the integration of the supply chain with the clinical delivery of care. (F, Sp)

HCB 4643. Lean Six-Sigma Methodology.3 Credit Hours.

(Crosslisted with SCM 4643) Prerequisite: College of Business students only; MKT 3013. Lean Six Sigma Methodology is designed to provide a step-by-step guide to the DMAIC process, which will provide a valuable continuous improvement framework for students to address problems in the healthcare industry and other sectors of business. Students will be given a thorough overview of Lean Six Sigma. (F, Sp)

HCB 4663. Applied Strategic Projects.3 Credit Hours.

(Crosslisted with SCM 4663) Prerequisite: College of Business students only; MKT 3013. Supply chain management is of critical importance to businesses, households and the health and welfare of the country and the world. This course will provide an overview of current supply chain management practices, which is a dynamic process that involves a constant flow of information, products, and funds between the supplier, manufacturer, wholesaler, retailer, and the consumer. (F, Sp)

HCB 4970. Special Topics/Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Senior standing or permission of instructor. May be repeated; maximum credit nine hours. Special topics or seminar course for content not currently offered in regularly scheduled courses. May include library and/or laboratory research and field projects. (Irreg.)

MKT 2013. Introduction to Marketing.3 Credit Hours.

Prerequisite: Non-Majors only and sophomore standing. This course for non-business majors provides a foundational understanding of the Marketing discipline. Students will learn how core marketing concepts, strategies, and best practices can optimize business performance. Not open to Business majors and may not count toward degree requirements for the BBA degree. (F, Sp)

MKT 2970. Special Topics/Seminar.1-3 Credit Hours.

Special Topics. 1 to 3 hours. May be repeated; maximum credit nine hours. Special topics course for content not currently offered in regularly scheduled courses. May include library and/or laboratory research, and field projects. (Irreg.)

MKT 3013. Principles of Marketing.3 Credit Hours.

Prerequisite: College of Business students only; Grades of C or better in ACCT 2113, B AD 1001, B C 2813, ECON 1113, ECON 1123, ECON 2843, MIS 2113; MATH 1005 or higher math placement; ACCT 2123 or concurrent enrollment. Principles of Marketing focuses on the relationship between the firm and its customers, members of the distribution channel, and other stakeholders. Introduces students to: the marketing function of an organization; the environmental factors influencing marketing decisions; the discovery of market opportunities; the development of marketing strategy and plans. (F, Sp, Su)

MKT 3053. Marketing Research.3 Credit Hours.

Prerequisite: MKT 3013. Provides students with an understanding of the role of marketing research in organizations and how marketing research is implemented. Topics include: the value of primary and secondary data, methods for data collection and analysis, and how research errors can be avoided. The course will enhance students' ability to work in teams and effectively communicate facts and opinions to solve problems. (F, Sp)

MKT 3223. Logistics Management.3 Credit Hours.

(Crosslisted with SCM 3223) Prerequisite: MKT 3013 or concurrent enrollment and junior standing. The physical supply and distribution function in business management, including channel selection, transportation, facility location and materials management; concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system. (F, Sp)

MKT 3323. Consumer Behavior.3 Credit Hours.

Prerequisite: MKT 3013 or concurrent enrollment; ACCT 2123 or concurrent enrollment. This course is an introduction to the world of consumer (customer) behavior and their purchasing habits. The internal and external influences on the consumer are studied in the context of forming marketing strategies and tactics. Topics include cultural values, demographics, subcultures, reference groups, lifestyles, perception, learning, memory, motivation, personality, emotion, and attitudes. (F, Sp)

MKT 3343. Retailing Management.3 Credit Hours.

Prerequisite: MKT 3013. An analytical approach to the management of retail institutions. Addresses strategic and operating level decision making related to delivery of products and services to consumers, focusing on each of the four dimensions of the marketing mix. Includes modules on electronic commerce and ethical responsibility. (F, Sp)

MKT 3413. New Product Development.3 Credit Hours.

Prerequisite: MKT 3013 & MKT 3053. Focuses on the development of ideas for new or established organizations, creating an environment conducive to innovation, recognizing business opportunities, assessing the market, customer and competitor situation. The development of these ideas leads to a feasibility analysis. Examines the development of a sales and distribution structure (including franchising, distributorship, and licensing and alliances), understanding segmentation, targeting, and niching. (F, Sp)

MKT 3440. Mentored Research Experience.3 Credit Hours.

0 to 3 hours. Prerequisites: ENGL 1113 or equivalent, and permission of instructor. May be repeated; maximum credit 12 hours. For the inquisitive student to apply the scholarly processes of the discipline to a research or creative project under the mentorship of a faculty member. Student and instructor should complete an Undergraduate Research & Creative Projects (URCP) Mentoring Agreement and file it with the URCP office. Not for honors credit. (F, Sp, Su)

MKT 3513. Social Media Marketing.3 Credit Hours.

Prerequisite: MKT 3013 or concurrent enrollment; ACCT 2123 or concurrent enrollment. The new sectors of Social Media and Digital Marketing are exploding in new technology, resulting in fundamental shifts in the way marketers communicate and interact with consumers. This course provides the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers and monitor the results of these efforts. (F, Sp)

MKT 3613. Healthcare Marketing and Administration.3 Credit Hours.

(Crosslisted with HCB 3613) Prerequisite: For Business Majors: MKT 3013; For Non-business Majors: MKT 2013 or 3013. Healthcare organizations must be prepared to shift their strategies in order to meet the increasing demands in this dynamic market. The purpose of this course is to apply the systems of marketing and administration to the problems of health care organizations and provide an insight to the business problems healthcare organizations are likely to encounter. (F, Sp)

MKT 3960. Honors Reading.1-3 Credit Hours.

Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Provides an opportunity for the gifted honors candidate to study materials not usually presented in regular courses. (F, Sp, Su)

MKT 3970. Honors Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Subjects covered vary. Deals with concepts not usually treated in regular courses. (Irreg.)

MKT 3980. Honors Research.1-3 Credit Hours.

MKT 3990. Independent Study.1-3 Credit Hours.

MKT 4123. Professional Selling and Negotiations.3 Credit Hours.

Prerequisite: MKT 3013. Addresses the field sales effort of the firm with emphasis on tactical analysis. It examines professional selling as the negotiation process that provides the link between firm and customer with a focus on both the oral and written communication involved. The thrust of the course is application and the view is first line and tactical. (F, Sp)

MKT 4143. Digital Marketing.3 Credit Hours.

Prerequisite: MKT 3013. This course provides the practical knowledge and insights required to establish objectives and strategies, properly select the digital marketing platforms to engage consumers, monitor and measure the results of these efforts. Learn how to manage, analyze a successful digital marketing presence for an organization, techniques for gaining internal/external influences to achieve organizational goals that benefit society as a whole. (F, Sp)

MKT 4173. Marketing Analytics.3 Credit Hours.

Prerequisite: MKT 3013 and MKT 3053. This will be an exciting, hands-on course which will give you a variety of tools to help you understand, manipulate and add value to data thereby allowing you and others to make better business decisions. (F, Sp, Su)

MKT 4303. International Advertising.3 Credit Hours.

(Crosslisted with JMC 4303) Prerequisite: JMC 3303 or special permission. May be repeated once with change of subject matter; maximum credit six hours. Designed to provide basic understanding of advertising and culture that applies to advertising in non-American locations. (Irreg.)

MKT G4333. Marketing Strategy and Policy.3 Credit Hours.

Prerequisite: MKT 3013, MKT 3053 & MKT 3323. Major topics addresses are strategic marketing, product management, pricing management and marketing ethics. (F, Sp)

MKT 4503. Nonprofit Marketing.3 Credit Hours.

Prerequisite: Price College of Business students only; MKT 3013. Provides students with the concepts and tools to help nonprofits achieve their mission and organizational objectives by better marketing their programs and services. Students will learn how to conduct research and analyses, identify and evaluate segments, explore opportunities to effectively communicate with clients, donors and volunteers, and design effective analog and digital tactics as part of an integrated marketing strategy. (F, Sp)

MKT 4523. International Marketing.3 Credit Hours.

Prerequisite: MKT 3013. Study of marketing concepts and their international marketing implications, dealing with international market structure, framework for multinational marketing, strategic guidelines for global marketing strategies, pricing, promotion, product and distribution strategies for international markets. Special assignments include case studies, country analysis, article reviews and a term paper on topic of special interest related to international marketing. (F, Sp)

MKT 4613. Ethical and Regulatory Issues in Healthcare.3 Credit Hours.

(Crosslisted with HCB 4613) Prerequisite: MKT 3013, HCB 3613 or MKT 3613, LS 3323 or concurrent enrollment. This course explores the complex moral, ethical and legal issues that continue to arise within the healthcare profession, providing an opportunity to apply concepts learned in previous course studies. Case studies and supplemental readings will augment the text in guiding the student to a better understanding of healthcare economics. (F, Sp)

MKT 4623. Competitive and Economic Environment of Healthcare.3 Credit Hours.

(Crosslisted with HCB 4623) Prerequisite: For Business Majors: MKT/HCB 3613; For Non-business Majors: ECON 1123 and MKT/HCB 3613; Not open to Marketing majors. A range of governmental regulatory interventions in the healthcare arena and changes to the economic environment are linked to uncertainty in the structure of health insurance; the contractual arrangements and relationships that exist between patients, doctors, and hospitals. Explore these issues in detail and case studies that will guide the student to a better understanding of healthcare economics. (F, Sp)

MKT 4970. Special Topics/Seminar.1-3 Credit Hours.

MKT 4990. Independent Study.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Senior standing and permission of instructor. May be repeated; maximum credit nine hours. Contracted independent study for a topic not currently offered in regularly scheduled courses. Independent study may include library and/or laboratory research and field projects. (Irreg.)

MKT 5402. Marketing Management.2 Credit Hours.

Prerequisite: graduate standing; departmental permission. Covers marketing concepts of use to MBAs. Topics include the use of management information systems, pricing, product offerings, promotion, distribution and consumer behavior, as well as marketing segmentation and strategic marketing. (F, Sp)

MKT 5722. Customer Analytics and Insights.2 Credit Hours.

Prerequisite: Graduate Standing and Departmental Permission. This graduate-level course provides an in-depth exploration of customer analytics and insights. It covers analytical techniques for understanding customer behavior, preferences, and trends. The course is designed to equip students with practical skills in data analysis, customer segmentation, predictive modeling, and the application of these methods to real-world business problems. (Irreg.)

MKT 5742. Digital Marketing Foundations.2 Credit Hours.

Prerequisite: Graduate Standing and Departmental Permission. This foundational course introduces essential digital marketing channels including SEO, SEM, social media, email, and content marketing. Students integrate AI-powered tools into professional workflows to create, execute, and optimize campaigns. Emphasis on hands-on application and industry certifications prepares students for professional credentials in digital marketing analytics and advertising. (Irreg.)

MKT 5752. AI in Marketing Research.2 Credit Hours.

Prerequisite: Graduate Standing and Departmental Permission. Students learn contemporary marketing research methodologies integrating artificial intelligence with traditional practices. Students design, execute, and analyze research projects while critically evaluating AI-generated insights. The curriculum emphasizes ethical considerations, automated research processes, hybrid methodologies, synthetic data generation, and real-time analytics for strategic application. (Irreg.)

MKT 5762. Emerging Digital Channels.2 Credit Hours.

Prerequisite: Graduate Standing & Departmental Permission. This forward-looking course prepares students to capitalize on emerging digital marketing opportunities. Students apply AI-enhanced tools and strategies to create cutting-edge campaigns for new platforms, developing expertise in identifying, evaluating, and implementing innovative channel strategies as they emerge in the rapidly evolving digital landscape. (Irreg.)

MKT 5772. Marketing Analytics.2 Credit Hours.

Prerequisite: Graduate Standing and Departmental Permission. This graduate-level course provides an in-depth exploration of marketing analytics, focusing on the application of data analysis, statistical methods, and predictive modeling in marketing decision-making. Participants will learn to leverage analytics to gain insights into customer behavior, market trends, and marketing performance. The course will employ a blend of theoretical concepts, practical applications, case studies, and hands-on projects. (Irreg.)

MKT 5792. Omnichannel Marketing Strategy.2 Credit Hours.

Prerequisite: Graduate Standing and Departmental Permission. Students design and execute seamless customer experiences across all marketing channels, coordinating messaging, timing, and personalization using AI-powered strategy and automation. The course covers customer experience optimization, brand consistency management, and local/regional adaptation. Students create unified, personalized customer journeys driving engagement and conversion. (Irreg.)

MKT 5960. Readings in Selected Fields of Marketing.1-4 Credit Hours.

1 to 4 hours. Prerequisite: graduate standing and permission. May be repeated; maximum credit eight hours. Guided reading in selected fields of marketing; conferences with staff. Scope of reading and credit to be arranged on entry into course. The only passing grade given in this course is the neutral grade of S. (F, Sp, Su)

MKT 5970. Special Topics/Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Graduate standing or permission of instructor. May be repeated; maximum credit nine hours. Special topics or seminar course for content not currently offered in regularly scheduled courses. May include library and/or laboratory research and field projects. (Irreg.)

MKT 5990. Independent Study.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Graduate standing and permission of instructor. May be repeated; maximum credit nine hours. Contracted independent study for a topic not currently offered in regularly scheduled courses. Independent study may include library and/or laboratory research and field projects. (Irreg.)

MKT 6393. Core Theories in Marketing Research.3 Credit Hours.

Prerequisite: Graduate standing and departmental permission of the Director, Price College of Business graduate programs. This seminar is designed to provide students with a broad exposure to the major theories in marketing research, especially in the marketing strategy literature. The goal is to provide a working knowledge of the important substantive topics and conceptual ideas that underlie historic and ongoing marketing strategy research. (Irreg.)

MKT 6863. Seminar in Empirical Marketing Research and Methods.3 Credit Hours.

Prerequisite: Graduate standing and departmental approval; Enrollment in a doctoral program is recommended. This doctoral-level seminar is designed to provide marketing graduate students (and other interested individuals) with a broad exposure to the major theories in empirical marketing research. This course intends to cover both classic and latest empirical research in the field. Given marketing's interdisciplinary roots, this course will also cover important works in related fields, including management, economics, and sociology. (Sp)

MKT 6960. Directed Readings in Marketing.1-4 Credit Hours.

1 to 4 hours. Prerequisite: graduate standing; permission of instructor, permission (Director, Price College of Business Graduate Programs). May be repeated as needed by Ph.D. students. Special reading programs are designed to enable graduate students (1) to extend their study to fields of marketing that are not covered in other courses and/or (2) to provide an opportunity for more extensive or intensive study of subjects covered in other courses. (F, Sp, Su)

MKT 6970. Special Topics/Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: graduate standing or permission of instructor. May be repeated; maximum credit 12 hours. Special topics or seminar course for content not currently offered in regularly scheduled courses. May include library and/or research and field projects. (Irreg.)

MKT 6980. Research for Doctoral Dissertation.2-16 Credit Hours.

2 to 16 hours. Prerequisite: Graduate standing and permission of instructor; may be repeated. Directed research culminating in the completion of the doctoral dissertation. (F, Sp, Su)

MKT 6990. Independent Study.1-3 Credit Hours.

SCM 2113. Introduction to Logistics and Supply Chain Management.3 Credit Hours.

Course is designed to familiarize and present business related topics to majors in other disciplines of study. Topics will vary and may encompass all divisions within the Price College of Business. (F, Sp)

SCM 3113. Principles of Supply Chain Management.3 Credit Hours.

Prerequisite: College of Business students only; Grades of C or better in ACCT 2113, B AD 1001, B C 2813, ECON 1113, ECON 1123, ECON 2843, MIS 2113, and MATH 1743 or MATH 1823 or MATH 1914; ACCT 2123 or concurrent enrollment. Firms of all kinds are attempting to improve their competitive positions by strategically managing the flow of raw materials, work-in-process inventories and finished goods. This course is built around the topic of managing the supply chain that plans, sources, makes and delivers an organization's good and/or services - from suppliers of raw materials through to the final customer. (F, Sp)

SCM 3123. Procurement and Strategic Sourcing.3 Credit Hours.

Prerequisite: SCM 3113; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. Procurement and Strategic Sourcing addresses the processes that facilitate the structure, creation and management of value-added transaction and relationships between supplier and customer organizations in a channel, supply chain, and integrated value system context. (F)

SCM 3223. Logistics Management.3 Credit Hours.

(Crosslisted with MKT 3223) Prerequisite: MKT 3013 or concurrent enrollment and junior standing. The physical supply and distribution function in business management, including channel selection, transportation, facility location and materials management; concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system. (F, Sp)

SCM 3440. Mentored Research Experience.3 Credit Hours.

SCM 3523. Production/Operations Management.3 Credit Hours.

Prerequisite: SCM 3113; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. A study of the principles and practices related to production and operations management including product decisions, process planning, project planning, work measurement, plant location, facilities layout, scheduling and associated analytical techniques. (F, Sp)

SCM 3960. Honors Reading.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Admission to Honors Program. May be repeated; maximum credit six hours. Consists of topics designated by the instructor in keeping with the student's major program. The topics will cover materials not usually presented in the regular courses. (F, Sp, Su)

SCM 3970. Honors Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Subjects covered vary. Deals with concepts not usually treated in regular courses. (Irreg.)

SCM 3980. Honors Research.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Admission to Honors Program. May be repeated; maximum credit six hours. Will provide an opportunity for the gifted Honors candidate to work at a special project in the student's field. (F, Sp, Su)

SCM 3990. Independent Study.1-3 Credit Hours.

SCM G4003. Global Supply Chain Management.3 Credit Hours.

Prerequisite: SCM 3113, SCM 3123, SCM 3223, SCM 3523; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. Overview of current transportation and supply chain management practices, which is a dynamic process involving a constant flow of information, products, and funds between the supplier, manufacturer, wholesaler, retailer and the consumer. Includes a review of current case studies and provides managerial insights into what is considered the best practices. (F, Sp)

SCM G4013. Supply Chain Modeling and Decision Making.3 Credit Hours.

Prerequisite: SCM 3113, SCM 3123, SCM 3223, SCM 3523; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. This course involves the development and application of analytical techniques to model complex supply chains to address strategic, tactical and operational issues. We will address how decisions relating to forecasting, resource allocation, transportation, project management, inventory management and supply networks can be improved through the use of analytical models. (F)

SCM G4633. Healthcare Supply Chain Management.3 Credit Hours.

(Crosslisted with HCB 4633) Prerequisite: MKT 3613 or HCB 3613; ACCT 2123 or concurrent enrollment; MATH 1743 or MATH 1823 or MATH 1914. The healthcare supply chain is a critical core business component of the healthcare delivery system. The purpose of this course is to bring an overview of the healthcare supply chain through the elements of the supply chain, the operational aspects and the strategic aspects of the integration of the supply chain with the clinical delivery of care. (F, Sp)

SCM 4643. Lean Six-Sigma Methodology.3 Credit Hours.

(Crosslisted with HCB 4643) Prerequisite: College of Business students only; MKT 3013. Lean Six Sigma Methodology is designed to provide a step-by-step guide to the DMAIC process, which will provide a valuable continuous improvement framework for students to address problems in the healthcare industry and other sectors of business. Students will be given a thorough overview of Lean Six Sigma. (F, Sp)

SCM 4663. Applied Strategic Projects.3 Credit Hours.

(Crosslisted with HCB 4663) Prerequisite: College of Business students only; MKT 3013. Supply chain management is of critical importance to businesses, households and the health and welfare of the country and the world. This course will provide an overview of current supply chain management practices, which is a dynamic process that involves a constant flow of information, products, and funds between the supplier, manufacturer, wholesaler, retailer, and the consumer. (F, Sp)

SCM 4960. Directed Readings.1-4 Credit Hours.

1 to 4 hours. Prerequisite: good standing in University; permission of instructor and dean. May be repeated; maximum credit four hours. Designed for upper-division students who need opportunity to study a specific problem in greater depth than formal course content permits. (Irreg.)

SCM 4970. Special Topics/Seminar.1-3 Credit Hours.

SCM 4990. Independent Study.1-3 Credit Hours.

SCM 5402. Logistics, Distribution and Transportation Management.2 Credit Hours.

Prerequisite: Graduate Standing; departmental permission; and SCM 5502 or concurrent enrollment. This course explores logistics, distribution, and transportation management by leveraging current events and case studies. Topics include planning, controlling, implementing, forwarding, and reversing the flows of goods, services, and information. This is an integrated course meant to offer a framework to improve personal managerial skills and professionalism in supplies management practices through analyzing logistics activities. (Irreg.)

SCM 5422. Strategic Sourcing and Supply Management.2 Credit Hours.

Prerequisite: Graduate Standing; departmental permission; and SCM 5502 or concurrent enrollment. Recognized as one of the key areas in supply chain management, strategic sourcing and supply management plays a role in maximizing value in the integrated supply chain. We will discuss advanced concepts, analytical tools, strategic and practical issues, and solutions in strategic sourcing and supply management across multiple major industry sectors. (Irreg.)

SCM 5502. Fundamentals of Supply Chain.2 Credit Hours.

Prerequisite: Graduate standing; departmental permission. This course dives into the fundamentals of supply chain and is divided into five sections, including (1) supply chain management: an overview, (2) supply issues in supply chain management, (3) operations issues in supply chain management (4) distribution issues in supply chain management, and (5) integration issues in supply chain management. (F)

SCM 5512. Six Sigma Methodology and Practice.2 Credit Hours.

Prerequisite: Graduate Standing in the Price College of Business. Lean Six Sigma Methodology is designed to provide a step-by-step guide to the DMAIC process, which will provide a valuable continuous improvement framework for students to address problems in various businesses. Students will be given a thorough overview of Lean Six Sigma methodologies and be prepared for Lean Six Sigma Green Belt certification. (Su)

SCM 5522. Planning and Operations Management.2 Credit Hours.

Prerequisite: Graduate standing; departmental permission. In this course, we will discuss advanced concepts of operations planning, operations functions, current operations management practices, analytical techniques related to operations management problems, and applying these concepts and techniques in practice. (Irreg.)

SCM 5562. Supply Chain Excellence in a Global World.2 Credit Hours.

Prerequisite: Graduate Standing; departmental permission; and SCM 5402 or concurrent enrollment; and SCM 5422 or concurrent enrollment; and SCM 5522 or concurrent enrollment. Supply Chain is truly global in today's world markets, and an up-to-date perspective is needed as the world is changing daily. Logistics is a key driver of globalization, and a facilitator of international trade and development with an ever search for excellence. We will focus on interdependent flows: materials, data, and resources worldwide, with a lens on quality and distinction. (Irreg.)

SCM 5572. Modeling, Analytics, and Decision Making.2 Credit Hours.

Prerequisite: Graduate standing; departmental permission; and SCM 5402 or concurrent enrollment; and SCM 5422 or concurrent enrollment; and SCM 5522 or concurrent enrollment. This course will provide an overview of analytical techniques used to model complex supply chain problems to address strategic, tactical, and operational issues. We will address how decisions relating to forecasting, resource allocation, transportation, project management, inventory management, and supply networks can be improved by analytical models. (Irreg.)

SCM 5582. Current Topics in Supply Chain Management.2 Credit Hours.

Prerequisite: Graduate standing; departmental permission; and SCM 5402 or concurrent enrollment; and SCM 5422 or concurrent enrollment; and SCM 5522 or concurrent enrollment. Supply chain management occurs in a world that is constantly changing. This course is designed to examine the current issues and challenges that face the supply chain managers and executives during the period that this course is taught. (Irreg.)

SCM 5602. Integrated Supply Chain Capstone.2 Credit Hours.

Prerequisite: Graduate standing; departmental permission; and SCM 5562 or concurrent enrollment; and SCM 5572 or concurrent enrollment; and SCM 5582 or concurrent enrollment. The student will gain an understanding of strategic sourcing and SCM and will develop critical thinking skills involving how the components of supply chain management work together to create value. The student will be introduced to decision analytic tools and their use in decision-making in SCM to develop an appreciation of the impact on the performance of the company. (Irreg.)

SCM 5960. Directed Readings.1-3 Credit Hours.

1 to 3 hours. Prerequisite: graduate standing and permission of department. May be repeated; maximum credit twelve hours. Directed readings and/or literature reviews under the direction of a faculty member. (F, Sp, Su)

SCM 5970. Special Topics/Seminar.1-3 Credit Hours.

SCM 5990. Independent Study.1-3 Credit Hours.

SCM 6960. Directed Readings in Supply Chain Management.1-4 Credit Hours.

1 to 4 hours. Prerequisite: graduate standing; permission of instructor, permission (Director, Price College of Business Graduate Programs). May be repeated as needed by Ph.D. students. Special reading programs are designed to enable graduate students (1) to extend their study to fields of supply chain management that are not covered in other courses and/or (2) to provide an opportunity for more extensive or intensive study of subjects covered in other courses. (F, Sp, Su)

SCM 6970. Special Topics/Seminar.1-3 Credit Hours.

SCM 6980. Research for Doctoral Dissertation.2-16 Credit Hours.

2 to 16 hours. Prerequisite: Graduate standing and permission of instructor; may be repeated. Directed research culminating in the completion of the doctoral dissertation. (F, Sp, Su)

SCM 6990. Independent Study.1-3 Credit Hours.

Faculty

Last Name	First/Middle Name	Middle init.	OU Service start	Title(s), date(s) appointed	Degrees Earned, Schools, Dates Completed

Abernathy	Amelia		2022	Instructor of Marketing and Supply Chain Management	M.B.A., The University of South Carolina; B.B.A., Supply Chain Management and International Business, The University of Oklahoma
Bood	June		2022	Instructor of Marketing and Supply Chain Management	Ph.D., Organizational Leadership, National University; M.A., English and Creative Writing, Southern New Hampshire University; B.S., Accounting, The University of Virginia
Briney	Alicia		2023	Lecturer of Marketing and Supply Chain Management	Ph.D., Marketing, The University of North Texas; M.B.A., Louisiana State University, Shreveport B.S., Marketing, Louisiana State University, Shreveport
Chen	Jiayu		2023	Assistant Professor of Marketing and Supply Chain Management	Ph.D., Management Science, The University of Texas at Dallas; M.S., Applied Mathematics, University of Illinos-Champaign; B.S., Mathematics, B.S. Graphic Design, Syracuse University
Conrad	Kim		2021	Lecturer of Marketing and Supply Chain Management	Ph.D., Communication, The University of Oklahoma; M.A., Mass Communication and Advertising, The University of Oklahoma; B.A., Publication Management, The University of Georgia
Cravens	Sherad		2019	Senior Instructor of Marketing and Supply Chain Management	M.B.A., Duke University; B.S., Accounting, University of North Texas
Daly	Laura		2025	Instructor of Marketing and Supply Chain Management	M.S., Marketing, University of Denver; B.B.A., Communication, University of Colorado Denver
Davidson	Ronald	L	2015	Director of Academic Programs in Healthcare; Senior Instructor of Marketing and Supply Chain Management	M.B.A., University of Central Oklahoma; Nursing, Oklahoma State University
Flores	Jason		2026	Senior Lecturer of Marketing and Supply Chain Management	Ph.D., Marketing, University of Texas-Rio Grand Valley; B.B.A., Management, University of Texas-Rio Grand Valley
Greco	Sam		2018	Senior Instructor of Marketing and Supply Chain Management	B.S., Accounting, Bryant University
Li	Mei		2020	Professor of Marketing and Supply Chain Management	Ph.D., Supply Chain Management, Arizona State University; M.S., Information Management, Arizona State University; M.S., Agribusiness Marketing, Arizona State University; B.A., Diplomacy and International Trade, Foreign Affairs University, China
Lian	Jie		2024	Assistant Professor of Marketing and Supply Chain Management	Ph.D., Management Science, University of South Carolina; M.B.A., Michigan State University; Bachelor of Thermal Engineering, Northeastern University, China
Malhotra	Pankhuri		2021	Assistant Professor of Marketing and Supply Chain Management	Ph.D., Information Systems, University of Illinois at Chicago; M.Sc., Business Analytics, University of Manchester; B.Sc., Physics Honors, Miranda House, India
Matherly	Ted		2024	Assistant Professor of Marketing and Supply Chain Management	Ph.D., Marketing, University of Maryland; B.S., Communications, University of Michigan
Muralidhar	Krishnamurty		2015	Professor of Marketing and Supply Chain Management; Baldwin Chair of Business Administration	Ph.D., Texas A&M University; M.B.A., Sam Houston State University; B.Sc., Physics, University of Madras, India
Petersen	Kenneth	J	2018	Senior Associate Dean; Professor of Marketing and Supply Chain Management, Helen Robson Walton Chair	Ph.D., Operations and Sourcing Management, Michigan State University; M.B.A., Management, University of Akron; B.S., Finance and Economics, University of Alabama
Poularikas	Natasha		2019	Director, Master of Science in Supply Chain Management; Senior Instructor of Marketing and Supply Chain Management	Ph.D., Business Administration, Oklahoma State University; M.B.A., Vanderbilt University; B.S., Mathematics, University of Alabama-Huntsville
Schmidt	Jeffrey	B	2005	Associate Professor of Marketing and Supply Chain Management	Ph.D., Business Administration, Michigan State University; M.B.A., Oakland University; B.S., Packaging, Michigan State University
Steyn	Derik		2017	Assistant Professor of Marketing and Supply Chain Management	Ph.D., Potchefstroom University, South Africa; Masters of Commerce (Cum Laude), Potchefstroom University, South Africa; Honors Bachelors of Commerce, Potchefstroom University, South Africa
Vargo	Stephen	L.	2023	Professor of Market Systems, Siegfried Centennial Chair of Marketing and Supply Chain Management	Ph.D., Marketing, The University of Oklahoma; M.S., Social Psychology, The University of Oklahoma; B.A., Psychology, The University of Oklahoma
Wang	Qiong		2011	Division Director; Professor of Marketing and Supply Chain Management, Ruby K. Powell Professor of Marketing	Ph.D., Business Administration, University of Florida; M.A., Wuhan University, China; B.A., Wuhan University, China