Strategic Communication and Digital Strategy, M.A.

Required Courses

A maximum of eight credit hours of graduate work may be transferred from other universities if such work meets the college’s requirements. No transfer credit will be accepted toward meeting core requirements.

Course List

Code	Title	Credit Hours
Core Courses
JMC 5093	Introduction to Research Methods in Mass Communication	3
JMC 5293	Professional Seminar in Strategic Communication	3
JMC 5343	Digital Strategic Communication	3
JMC 5813	Ethics of Strategic Communication	3
JMC 5823	Cross-Cultural Communication	3
JMC 5863	Marketing & Media Analytics	3
JMC 5873	Strategic Planning & Brand Strategy	3
JMC 5883	Digital Behavior	3
JMC 5893	Management & Leadership	3
JMC 5413	Crisis Communication	3
JMC 5473	Social Media Marketing	3
Total Credit Hours		33

 This is a coursework only program. 

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General Requirements for all Master's Degrees

The master’s degree requires the equivalent of at least two semesters of satisfactory graduate work and additional work as may be prescribed for the degree.

All coursework applied to the master’s degree must carry graduate credit.

Master’s degree programs which require a thesis consist of at least 30 credit hours. All non-thesis master’s degree programs require at least 30 credit hours.

Credit transferred from other institutions must meet specific criteria and is subject to certain limitations.

Courses completed through correspondence study may not be applied to the master’s degree.

To qualify for a graduate degree, students must achieve an overall grade point average of 3.0 or higher in the degree program coursework and in all resident graduate coursework attempted. A student must also have at least a 3.0 in all coursework (including undergraduate coursework if any).

Additional information for master's degree students may be found in the Graduate College Bulletin.