Strategic Communication and Digital Strategy, M.A.
View ChecksheetMinimum Total Hours (Non-Thesis): 33
Program Code: M859
Required Courses
A maximum of eight credit hours of graduate work may be transferred from other universities if such work meets the college’s requirements. No transfer credit will be accepted toward meeting core requirements.
This is a non-thesis, coursework only program.
| Code | Title | Credit Hours |
|---|---|---|
| Core Courses | ||
| JMC 5093 | Introduction to Research Methods in Mass Communication | 3 |
| JMC 5293 | Professional Seminar in Strategic Communication | 3 |
| JMC 5813 | Ethics of Strategic Communication | 3 |
| JMC 5823 | Cross-Cultural Communication | 3 |
| JMC 5863 | Marketing & Media Analytics | 3 |
| JMC 5873 | Strategic Planning & Brand Strategy | 3 |
| JMC 5883 | Digital Behavior | 3 |
| JMC 5893 | Management & Leadership | 3 |
| JMC 5413 | Crisis Communication | 3 |
| JMC 5473 | Social Media Marketing | 3 |
| JMC 5923 | Digital Strategic Communication Campaign 1 | 3 |
| Total Credit Hours | 33 | |
- 1
Students enrolled in one of the three embedded graduate certificates must take the section of JMC 5923 with the corresponding course title: Crisis Communication, Media Analytics, or Social Media Marketing.
General Requirements for all Master's Degrees
The master’s degree requires the equivalent of at least two semesters of satisfactory graduate work and additional work as may be prescribed for the degree.
All coursework applied to the master’s degree must carry graduate credit.
Master’s degree programs which require a thesis consist of at least 30 credit hours. All non-thesis master’s degree programs require at least 30 credit hours.
Credit transferred from other institutions must meet specific criteria and is subject to certain limitations.
Courses completed through correspondence study may not be applied to the master’s degree.
To qualify for a graduate degree, students must achieve an overall grade point average of 3.0 or higher in the degree program coursework and in all resident graduate coursework attempted. A student must also have at least a 3.0 in all coursework (including undergraduate coursework if any).
Additional information for master's degree students may be found in the Graduate College Bulletin.