Strategic Communication and Digital Strategy, M.A.

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Minimum Total Hours (Non-Thesis): 33

Program Code: M859

Required Courses

A maximum of eight credit hours of graduate work may be transferred from other universities if such work meets the college’s requirements. No transfer credit will be accepted toward meeting core requirements.

Core Courses
JMC 5093Introduction to Research Methods in Mass Communication3
JMC 5293Professional Seminar in Strategic Communication3
JMC 5343Digital Strategic Communication3
JMC 5813Ethics of Strategic Communication3
JMC 5823Cross-Cultural Communication3
JMC 5863Marketing & Media Analytics3
JMC 5873Strategic Planning & Brand Strategy3
JMC 5883Digital Behavior3
JMC 5893Management & Leadership3
JMC 5413Crisis Communication3
JMC 5473Social Media Marketing3
Total Credit Hours33

 This is a coursework only program. 

General Requirements for all Master's Degrees

The master’s degree requires the equivalent of at least two semesters of satisfactory graduate work and additional work as may be prescribed for the degree.

All coursework applied to the master’s degree must carry graduate credit.

Master’s degree programs which require a thesis consist of at least 30 credit hours. All non-thesis master’s degree programs require at least 30 credit hours.

Credit transferred from other institutions must meet specific criteria and is subject to certain limitations.

Courses completed through correspondence study may not be applied to the master’s degree.

To qualify for a graduate degree, students must achieve an overall grade point average of 3.0 or higher in the degree program coursework and in all resident graduate coursework attempted. A student must also have at least a 3.0 in all coursework (including undergraduate coursework if any).

Additional information for master's degree students may be found in the Graduate College Bulletin.