Journalism: Advertising, B.A./Journalism and Mass Communication, M.A.
View ChecksheetMinimum Total Credit Hours: 143-144
Major Hours: 39
Minimum Upper-Division Hours: 48
Upper-Division Hours Within Major: 21-30
Overall GPA - Combined and OU: 3.00
Major GPA - Combined and OU: 3.00
Last 60 Hours GPA: 3.00
Program Code: A006/F610 Q020
Requirements to Remain in Gaylord College of Journalism and Mass Communication
After direct admission, all incoming Freshman or transfer students must meet the following requirements to remain in Gaylord College:
- Pass the Gaylord College Entrance Exams – Language Skills Test and Academic Integrity Test
- Complete JMC 1013 (Introduction to Media) with a grade of C or better;
- Maintain a minimum combined retention grade point average of 2.50 on all work attempted, as well as a 2.50 on all major work.
- Transfer Students must have a 2.50 combined retention grade point average to gain admission into the college.
Major Requirements
A maximum of 50 hours of Journalism and Mass Communication may be counted in the 120 hours required for graduation. No student will be awarded a BA in Journalism degree without completing at least 80 semester credit hours outside the College.
A grade of C or better is required in all Journalism and Mass Communication courses.
Code | Title | Credit Hours |
---|---|---|
Required Courses | ||
JMC 1013 | Introduction to Media | 3 |
JMC 2033 | Media Writing & Storytelling | 3 |
JMC 3303 | Introduction to Advertising | 3 |
JMC 3333 | Advertising Research | 3 |
JMC 3343 | Advertising Design & Visual Storytelling | 3 |
JMC 3353 | Advertising Storytelling | 3 |
JMC 3363 | Advertising Media | 3 |
JMC 4333 | Contemporary Problems in Advertising | 3 |
JMC 4343 | Advertising Campaigns | 3 |
JMC 4813 | Media Law | 3 |
Electives | ||
Choose 9 elective hours of JMC | 9 | |
Total Credit Hours | 39 |
Required Minor
All Gaylord College students pursuing a baccalaureate major are also required to complete an academic minor of their choice in accordance to JMC policies.
Code | Title | Credit Hours |
---|---|---|
Choose a minor 1 | 15-21 | |
Total Credit Hours | 15-21 |
- 1
Required Completion of a Minor – 15-21 hours (hours vary due to minor chosen).
Major Support Requirements
The courses listed below must be completed in addition to those courses taken to fulfill the General Education and College Requirements.
Code | Title | Credit Hours |
---|---|---|
ECON 1113 | Principles of Economics-Macro | 3 |
or ECON 1123 | Principles of Economics-Micro | |
MKT 3013 | Principles of Marketing and Supply Chain Management | 3 |
Choose one additional marketing course 1 | 3 | |
Total Credit Hours | 9 |
- 1
May not include MKT 2013.
Recommended JMC Electives
Code | Title | Credit Hours |
---|---|---|
JMC 3393 | Advanced Copywriting | 3 |
JMC 3413 | Public Relations Principles, Origins & Practice | 3 |
JMC 3800 | Internship | 2-3 |
JMC 4223 | Digital Advertising | 3 |
JMC 4243 | Strategic Fashion Communication | 3 |
JMC 4303 | International Advertising | 3 |
JMC 4323 | Advertising Account Planning | 3 |
JMC 4970 | Special Topics | 1-3 |
Graduate Requirements1
Thesis Option
Code | Title | Credit Hours |
---|---|---|
Required Core | ||
JMC 5073 | Conceptual Issues in Graduate Study in Journalism and Mass Comm | 3 |
JMC 5093 | Introduction to Research Methods in Mass Communication | 3 |
JMC 5083 | Mass Communication Theory | 3 |
JMC 5113 | Qualitative Research Methods | 3 |
or JMC 5133 | Quantitative Research Methods | |
JMC 5091 | Thesis/Project Seminar | 1 |
Electives | ||
Choose 9 hours of JMC Electives (6 hours shared) 1 | 9 | |
Choose 6 hours of Non-JMC Electives (3 hours shared) 1 | 6 | |
Thesis | ||
JMC 5980 | Research for Master's Thesis | 4 |
Total Credit Hours | 32 |
- 1
9 hours shared credit.
Project Option
Code | Title | Credit Hours |
---|---|---|
Required Core | ||
JMC 5073 | Conceptual Issues in Graduate Study in Journalism and Mass Comm | 3 |
JMC 5093 | Introduction to Research Methods in Mass Communication | 3 |
JMC 5063 | Readings in Mass Communication | 3 |
Choose 3 credits in the following: | 3 | |
Professional Practices | ||
JMC 5091 | Thesis/Project Seminar | 1 |
Electives | ||
Choose 10 hours of JMC Electives (6 hours shared) 1 | 10 | |
Choose 6 hours of Non-JMC Electives (3 hours shared) 1 | 6 | |
Project | ||
JMC 5880 | Graduate Project | 4 |
Total Credit Hours | 33 |
- 1
9 hours shared credit.
General Education and College Requirements
Courses for fulfillment of General Education and College of Journalism requirements must be from the approved General Education course list. Courses graded S/U or P/NP will not apply.
UNIVERSITY-WIDE GENERAL EDUCATION (MINIMUM 40 HOURS) AND COLLEGE REQUIREMENTS
Code | Title | Credit Hours |
---|---|---|
Core Area I: Symbolic and Oral Communication | ||
English Composition | ||
ENGL 1113 | Principles of English Composition | 3 |
ENGL 1213 | Principles of English Composition | 3 |
or EXPO 1213 | Expository Writing | |
Language | ||
(0-10 hours, 2 courses in the same language) May be met by successful completion of 2 years of the same language in high school (additional language requirement – see below) | ||
Beginning Course | 0-5 | |
Beginning Course, continued | 0-5 | |
Mathematics | ||
Choose one course | 3 | |
Core Area II: Natural Science | ||
Choose two courses from different disciplines; one must include a laboratory | 7 | |
Core Area III: Social Science | ||
P SC 1113 | American Federal Government | 3 |
Choose one course | 3 | |
Core Area IV: Arts and Humanities | ||
Artistic Forms | ||
Choose one course | 3 | |
Western Culture | ||
HIST 1483 | United States to 1865 | 3 |
or HIST 1493 | United States, 1865 to the Present | |
Choose one course (excluding HIST 1483 and HIST 1493) | 3 | |
World Culture | ||
Choose one course | 3 | |
Core Area V: First-Year Experience | ||
Choose one course | 3 | |
Total Credit Hours | 37-47 |
ADDITIONAL GAYLORD COLLEGE OF JOURNALISM AND MASS COMMUNICATION REQUIREMENTS
Code | Title | Credit Hours |
---|---|---|
Western Culture | ||
Choose one upper-division course outside the major and in addition to University General Education Core IV | 3 | |
Language or Western Culture | ||
Choose one from: | 0-3 | |
a language course at the intermediate level or demonstrated competency at that level | ||
an additional upper-division Western Culture general education course outside the major | ||
Total Credit Hours | 3-6 |
Free Electives
Electives to bring total applicable hours to the minimum total required for the degree including 48 upper-division hours.
Information Concerning General Rules, Regulations and Minimum Requirements
Information regarding Total Hours; Hours by Examination, Correspondence Study and/or Extension; Repeat of Failed Coursework; and Requirements for Full Admission to the Gaylord College of Journalism and Mass Communication can be found in the catalog under Gaylord College of Journalism and Mass Communication: Undergraduate Study.
Attendance: Students who do not attend a JMC class or lab on the first day of classes may be dropped from the class or lab.
Transfer Work: Students may transfer in a maximum of 12 credit hours of journalism and mass communication coursework prior to full admission to the Gaylord College. Once fully admitted to the college, students may petition the faculty to have an additional three (3) credit hours from an outside ACEJMC institution applied to their University of Oklahoma degree. A maximum of fifteen (15) credit hours of JMC transfer coursework may be applied to a degree.
Individual Studies (e.g., courses titled “Independent Study”): A maximum of 12 total semester hours may be counted toward graduation.
Senior Institution Hours: A minimum of 60 semester hours applied toward graduation must be earned at senior (4-year) institutions.
Residency:
- A minimum of 30 semester hours acceptable toward graduation must be earned in residence at OU, including at least 15 of the last 30 hours applied toward the degree.
- At least 15 semester hours of upper-division major work must be completed in residence at OU.
- OU correspondence courses are not considered resident credit.
- Credits earned via examination are neither resident nor nonresident credit.
Application for Graduation: Students must apply for graduation during the term in which they complete their degree requirements in order to graduate in that term. Application forms are available in the Student Services Center, 2533 Gaylord Hall. The deadline for completion of all coursework to graduate in a particular term is the last day of classes in that term.
Suggested Semester Plan of Study
- Apply for Admission to the Accelerated BA/MA program. Student must be a current undergraduate student at Gaylord College, have a minimum GPA of 3.5 overall, and must have completed 60 credits to be eligible to apply. Student may only apply for the area of the program in which they currently major. For more information, please visit www.ou.edu/gaylord.
- Student must have completed 97 credit hours to be admitted to the program.
- Students are eligible for graduate status upon graduation with the BA in Journalism.
- This plan of study should not be used in lieu of academic advisement.
Freshman | ||
---|---|---|
First Semester | Credit Hours | |
ENGL 1113 | Principles of English Composition (Core I) | 3 |
HIST 1483 or HIST 1493 | United States to 1865 (Core IV) or United States, 1865 to the Present | 3 |
JMC 1013 | Introduction to Media | 3 |
Beginning Language (Core I) | 5 | |
First-Year Experience (Core V) | 3 | |
Credit Hours | 17 | |
Second Semester | ||
ENGL 1213 or EXPO 1213 | Principles of English Composition (Core I) or Expository Writing | 3 |
JMC 2033 | Media Writing & Storytelling | 3 |
MATH (Core I) | 3 | |
P SC 1113 | American Federal Government (Core III) | 3 |
Beginning Language continued (Core I) | 5 | |
Credit Hours | 17 | |
Sophomore | ||
First Semester | ||
ECON 1113 or ECON 1123 | Principles of Economics-Macro or Principles of Economics-Micro | 3 |
JMC 3303 | Introduction to Advertising | 3 |
Natural Science with lab (Core II) | 4 | |
Artistic Forms (Core IV) | 3 | |
Choose one of the following: | 3 | |
Intermediate Language | ||
Upper-Division Western Culture (Core IV) outside major | ||
Free Elective, lower- or upper-division | ||
Credit Hours | 16 | |
Second Semester | ||
JMC 3333 | Advertising Research | 3 |
JMC 3343 | Advertising Design & Visual Storytelling | 3 |
Natural Science without lab (Core II) | 3 | |
Social Science (Core III) | 3 | |
Free Elective, upper-division (3000-4000-level) | 3 | |
Credit Hours | 15 | |
Junior | ||
First Semester | ||
JMC 3353 | Advertising Storytelling | 3 |
MKT 3013 | Principles of Marketing and Supply Chain Management | 3 |
Western Culture (Core IV) | 3 | |
JMC Major Elective, upper-division (3000-4000-level) | 3 | |
World Culture (Core IV) | 3 | |
Credit Hours | 15 | |
Second Semester | ||
JMC 3363 | Advertising Media | 3 |
JMC Major Elective, upper-division (3000-4000-level) | 6 | |
MKT Major Support Elective, upper-division (3000-4000-level) | 3 | |
Upper-division Western Culture outside major (Gen. Ed.) | 3 | |
Credit Hours | 15 | |
Senior | ||
First Semester | ||
JMC 4333 | Contemporary Problems in Advertising | 3 |
Shared Graduate Credit +5000 (BA+MA degree credit) | 3 | |
Shared Graduate Credit +5000 (BA+MA degree credit) | 3 | |
JMC 5073 | Conceptual Issues in Graduate Study in Journalism and Mass Comm (MA degree credit) | 3 |
JMC 4813 | Media Law | 3 |
Credit Hours | 15 | |
Second Semester | ||
JMC 4343 | Advertising Campaigns | 3 |
JMC Major Elective, upper-division (3000-4000-level) | 3 | |
Shared Graduate Credit +5000 (Non JMC Course) (BA+MA degree credit) | 3 | |
JMC 5063 or JMC 5083 | Readings in Mass Communication (MA degree credit) or Mass Communication Theory | 3 |
JMC 5091 | Thesis/Project Seminar (MA degree credit) | 1 |
Free elective, lower or upper-division | 4 | |
Credit Hours | 17 | |
Fifth Year | ||
First Semester | ||
Choose one of the following: | 8-9 | |
Credit Hours | 9-8 | |
Second Semester | ||
Choose one of the following: | 7-9 | |
Credit Hours | 7-9 | |
Total Credit Hours | 143-144 |
Thesis Option
Fifth Year | ||
---|---|---|
First Semester | Credit Hours | |
Thesis Option | ||
JMC 5093 | Introduction to Research Methods in Mass Communication | 3 |
JMC 5000 Elective (JMC) | 3 | |
5000 level elective (Non JMC) | 3 | |
Credit Hours | 9 | |
Second Semester | ||
Thesis Option | ||
JMC 5113 or JMC 5133 | Qualitative Research Methods or Quantitative Research Methods | 3 |
JMC 5980 | Research for Master's Thesis | 4 |
Credit Hours | 7 | |
Total Credit Hours | 16 |
Project Option
Fifth Year | ||
---|---|---|
First Semester | Credit Hours | |
Project Option | ||
JMC 5093 | Introduction to Research Methods in Mass Communication | 3 |
Choose one of the following: | 3 | |
JMC 5000 Elective (JMC) | ||
5000 level elective (Non JMC) | ||
JMC 5001 | Professional Practices | 1 |
JMC 5001 | Professional Practices | 1 |
Credit Hours | 8 | |
Second Semester | ||
Project Option | ||
JMC 5880 | Graduate Project | 4 |
Choose one of the following: | 3 | |
JMC 5000 Elective (JMC) | ||
5000 level elective (Non JMC) | ||
JMC 5001 | Professional Practices | 1 |
JMC 5000 Elective (JMC) | 1 | |
Credit Hours | 9 | |
Total Credit Hours | 17 |