Media Management, Program Requirements

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Minimum Total Hours: 13

Program Code: G083

It's called the media business for a reason. Whether it's a newsroom, a public relations firm, an advertising agency, or a film company, all are in need of solid management skills and sound business sense. The Gaylord College Media Management Graduate Certificate provides media professionals with the business basics they will need to be successful overseeing either an existing media business or starting a new entrepreneurial venture. The Media Management Graduate Certificate combines the media industry knowledge from Gaylord College with the business skills expertise offered by Price College of Business. A total of 13 hours is required for the certificate.

Certificate Requirements

JMC 5193Principles of Media Entrepreneurship3
JMC 5970Seminar (Topic: Media Management)3
JMC 5093Introduction to Research Methods in Mass Communication3
or JMC 5833 Journalism Ethics
Choose 4 hours:4
Total Credit Hours13

A graduate certificate is not a graduate degree. A graduate degree represents a program of independent inquiry beyond the depth of coursework alone, while a graduate certificate represents a set of courses only.

  • All courses must be taken at OU. No transfer credit will apply.
  • No course substitutions are permitted for graduate certificates.
  • Coursework applied to a graduate certificate cannot be more than five years old as of the semester the graduate certificate is awarded.
  • Students must earn a grade point average of 3.00 or higher on all coursework applied to the graduate certificate.