Strategic Planning, Graduate Certificate

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Minimum Total Hours: 12

Program Code: G106

The Strategic Planning Graduate Certificate is an intensive educational opportunity for certificate participants to acquire a mastery of the discipline.  A total of 12 hours is required for the certificate.

Certificate Requirements

JMC 5323Advertising Account Planning3
JMC 5093Introduction to Research Methods in Mass Communication3
Choose 3 hours from:3
Readings in Mass Communication
Conceptual Issues in Graduate Study in Journalism and Mass Comm
Seminar (Topic: Strategic Communication)
Choose 3 hours from:3
The Study of Material Culture
Ethnographic Methods
Foundations of Social Thought
Total Credit Hours12

A graduate certificate is not a graduate degree. A graduate degree represents a program of independent inquiry beyond the depth of coursework alone, while a graduate certificate represents a set of courses only.

  • All courses must be taken at OU. No transfer credit will apply.
  • No course substitutions are permitted for graduate certificates.
  • Coursework applied to a graduate certificate cannot be more than five years old as of the semester the graduate certificate is awarded.
  • Students must earn a grade point average of 3.00 or higher on all coursework applied to the graduate certificate.