FRAN 3343. Retailing Management.3 Credit Hours.
(Crosslisted with MKT3343) Prerequisite: Student must be approved for degree candidacy by Price College, MKT 3013. An analytical approach to the management of retail institutions. Addresses strategic and operating level decision making related to delivery of products and services to consumers, focusing on each of the four dimensions of the marketing mix. Includes modules on electronic commerce and ethical responsibility. (F, Sp)
FRAN 3440. Mentored Research Experience.3 Credit Hours.
0 to 3 hours. Prerequisites: ENGL 1113 or equivalent, and permission of instructor. May be repeated; maximum credit 12 hours. For the inquisitive student to apply the scholarly processes of the discipline to a research or creative project under the mentorship of a faculty member. Student and instructor should complete an Undergraduate Research & Creative Projects (URCP) Mentoring Agreement and file it with the URCP office. Not for honors credit. (F, Sp, Su)
FRAN 3713. Fundamentals of Franchising.3 Credit Hours.
(Crosslisted with MKT 3713) Prerequisite: Business Candidacy & 3000 level core or concurrent enrollment. Provides a fundamental understanding of the franchising business model to showcase its unique differential advantages over alternative conventional systems of distribution. In particular, the course will focus on introducing students to operational issues, information flows, financial considerations and relationship processes involved in franchising. (F, Sp)
FRAN 3723. Integrated Franchising Communications.3 Credit Hours.
(Crosslisted with MKT 3723) Prerequisite: Business Candidacy, 3000 level core or concurrent enrollment & FRAN/MKT 3713 or concurrent enrollment. It examines how franchisor-created communications and sales promotions can best be combined with franchisee-created social media programs to present a consistent image across the franchise system. Combinations of media vehicles and messages are explored to present an effective communication strategy. (F, Sp)
FRAN 4713. Policies and Strategies in Franchising.3 Credit Hours.
(Crosslisted with MKT 4713) Prerequisite: MKT 3013, MKT 3713 or FRAN 3713; student must be approved for degree candidacy by Price College. Emphasizes the process of business decision-making within the setting of a contractual channel of distribution with specific focus on the unique context of a franchising enterprise. Students will be exposed to developing skills in synthesizing diverse knowledge areas in order to arrive at holistic, coherent and responsible strategic decisions. (F, Sp)