Marketing, B.B.A./Supply Chain Management (Online), M.S.
View ChecksheetMinimum Total Credit Hours: 140
Minimum Upper-Division Hours: 40
Overall GPA - Combined and OU: 3.00
Major GPA - Combined and OU: 3.00
Upper-Division Businesses Courses GPA - Combined and OU: 3.00
Program Code: A667/F861 Q434
To enroll in upper-division business courses, students must be certified for degree candidacy and meet all prerequisites.
A maximum of six hours of transfer work will apply toward the major.
Undergraduate Major Requirements
Any 3000- or 4000-level MKT course will count in the Marketing major grade point average unless otherwise specified, including additional hours taken to fulfill electives.
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | 12 | |
| Marketing Research | ||
| Consumer Behavior | ||
| Professional Selling and Negotiations | ||
| Marketing Strategy and Policy | ||
| Major Electives | 6 | |
| Choose six hours of upper-division MKT courses | ||
| Total Credit Hours | 18 | |
Required Courses
| Code | Title | Credit Hours |
|---|---|---|
| Core Requirements | 12 | |
| Legal Environment of Business | ||
| Principles of Organization and Management | ||
| Principles of Marketing | ||
| Business Strategy and Policy (Capstone - to be taken last semester of senior year) 1 | ||
| Marketing Majors must complete one of the following: | 12-30 | |
Advertising Track | ||
Additional Price College of Business major or minor | ||
| Additional Requirements | 8 | |
| Career Readiness I-Transitioning to the Workplace | ||
| Career Readiness II-Advancing in the Workplace | ||
| Innovation & Entrepreneurship | ||
| Business Finance | ||
| Internship or Study Abroad | ||
Students must complete an internship, study abroad, or 9 hours of coursework with an international focus that is pre-approved by the MKT/SCM Division. | ||
| Total Credit Hours | 32 | |
- 1
Requires completion of all other business core courses prior to enrollment and permission from Price Academic Advising Services.
Graduate Requirements
Up to 12 hours of graduate level courses from a list maintained by the department and approved by the graduate liaison can be shared between BBA and MS-SCM programs.
| Code | Title | Credit Hours |
|---|---|---|
| Core Requirements | ||
| SCM 5502 | Fundamentals of Supply Chain 1 | 2 |
| SCM 5602 | Integrated Supply Chain Capstone | 2 |
| Graduate Electives | ||
| MKT 4333 | Marketing Strategy and Policy 1 | 3 |
| SCM 4013 | Supply Chain Modeling and Decision Making 1 | 3 |
| Choose 22 credit hours from a list of courses maintained by the division 1 | 22 | |
| Total Credit Hours | 32 | |
- 1
Shared hours. Total hours may increase if fewer hours are shared.
General Education and College Requirements
Courses taken to fulfill the University General Education Requirements must be chosen from the approved General Education course list published at http://www.ou.edu/gened/courses.
UNIVERSITY-WIDE GENERAL EDUCATION (MINIMUM 40 HOURS) AND COLLEGE REQUIREMENTS
| Code | Title | Credit Hours |
|---|---|---|
| Core Area I: Symbolic and Oral Communication | 6-16 | |
| Principles of English Composition (Core I) | ||
| Principles of English Composition (Core I) | ||
or EXPO 1213 | Expository Writing | |
Language (Core I) - Students who have completed two years of high school language are exempt from this general education requirement (0-10 hours). | ||
| Mathematics | 6 | |
| Functions and Modeling for Business, Life and Social Sciences (Core I) 1 | ||
| Calculus I for Business, Life and Social Sciences (Core I) 1 | ||
| Core Area II: Natural Science | 7 | |
Natural Sciences - Choose two courses taken from the biological and/or physical sciences. The two courses must be from different disciplines and at least one course must include a laboratory component (Core II) | ||
| Core Area III: Social Science 2 | ||
| P SC 1113 | American Federal Government (Core III) | 3 |
| Core Area IV: Arts and Humanities | 12 | |
| United States to 1865 (Core IV) | ||
or HIST 1493 | United States, 1865 to the Present | |
| Introduction to Business Ethics (Core IV: Western Culture) | ||
Choose one course in each of the following fields (Core IV): | ||
Artistic Forms 3 | ||
World Culture 3 | ||
| Core Area V: First-Year Experience | 3 | |
Choose one course 1 | ||
| Basic Business 4 | 22 | |
| Fundamental Financial Accounting 5 | ||
| Fundamental Managerial Accounting | ||
| Personal Computing Productivity Tools | ||
| Strategic Communication for Business Professionals 5 | ||
| Principles of Economics-Macro (Core III-SS) 2, 5 | ||
| Principles of Economics-Micro (Core III-SS) 2, 5 | ||
| Elements of Statistics (Core I-M) 5 | ||
| Computer-Based Information Systems 5 | ||
| Total Credit Hours | 59-69 | |
- 1
Substitute: MATH 1523 for MATH 1643; MATH 1823 or MATH 1914 for MATH 1743.
- 2
Two courses, 6 hours, of Core III Social Science are required and one course must be P SC 1113. ECON 1113 or ECON 1123 will meet the other 3 hours of this requirement.
- 3
It is recommended students take either World Culture or Artistic Forms at the 3000/4000 level to fulfill the university requirement of one upper-division course outside the major from the approved University-Wide General Education. It may also be satisfied in the upper-division or free elective categories.
- 4
College requirement: courses are part of the degree candidacy application process that students must complete to earn degree candidacy and begin upper-division business courses.
- 5
Minimum grade of C required.
Free Electives
Electives to bring total applicable hours to the minimum total required for the degree including a minimum of 40 upper-division hours. B AD 2110, B AD 2113, MKT 2013 and MGT 2013 will not count for credit toward a BBA.
Additional Requirements
- Pass/No Pass will not be accepted for any Business or General Education courses or any specifically required courses.
- Students must complete the GMAT exam with a score of 500 or greater.
- Comprehensive written exam required at end of program.
- Sixty hours, excluding physical education activity courses, must be taken at a baccalaureate degree-granting institution.
- A combined maximum of 8 hours of general military experience and flight instruction courses will count toward the required hours.
Suggested Semester Plan of Study
Additional hours may be required if remedial math or language is required. Please see an academic counselor to develop a plan of study.
Apply for permission to take upper division business courses the semester in which you will complete the prebusiness courses1.
During the 2nd semester, third year:
- Take GMAT
- Interview for internship
- Apply for admission to Master's program
| Freshman | ||
|---|---|---|
| First Semester | Credit Hours | |
| ECON 1113 | Principles of Economics-Macro (Core III) 1 | 3 |
| ENGL 1113 | Principles of English Composition (Core I) | 3 |
| HIST 1483 or HIST 1493 | United States to 1865 (Core IV) or United States, 1865 to the Present | 3 |
| MATH 1643 | Functions and Modeling for Business, Life and Social Sciences | 3 |
| First-Year Experience (Core V) 2 | 3 | |
| Credit Hours | 15 | |
| Second Semester | ||
| B AD 1001 | Personal Computing Productivity Tools | 1 |
| ECON 1123 | Principles of Economics-Micro (Core III) 1 | 3 |
| ENGL 1213 or EXPO 1213 | Principles of English Composition (Core I) or Expository Writing | 3 |
| MATH 1743 | Calculus I for Business, Life and Social Sciences (Core I) | 3 |
| MIS 2113 | Computer-Based Information Systems 1 | 3 |
| Natural Science (Core II) 2 | 3 | |
| Credit Hours | 16 | |
| Sophomore | ||
| First Semester | ||
| ACCT 2113 | Fundamental Financial Accounting 1 | 3 |
| B AD 2091 | Career Readiness I-Transitioning to the Workplace | 1 |
| ECON 2843 | Elements of Statistics 1 | 3 |
| P SC 1113 | American Federal Government (Core III) | 3 |
| B C 2813 | Strategic Communication for Business Professionals 1 | 3 |
| Artistic Forms (Core IV) 2 | 3 | |
| Credit Hours | 16 | |
| Second Semester | ||
| ACCT 2123 | Fundamental Managerial Accounting | 3 |
| ENT 2113 | Innovation & Entrepreneurship | 3 |
| FIN 2303 | Business Finance | 3 |
| PHIL 1273 | Introduction to Business Ethics (Core IV: Western Culture) | 3 |
| Natural Science with lab (2nd discipline) (Core II) 2 | 4 | |
| Credit Hours | 16 | |
| Junior | ||
| First Semester | ||
| B AD 3091 | Career Readiness II-Advancing in the Workplace | 1 |
| MGT 3013 | Principles of Organization and Management | 3 |
| MKT 3013 | Principles of Marketing | 3 |
| L S 3323 | Legal Environment of Business | 3 |
| World Culture (Core IV) 2 | 3 | |
| Major, Minor, or Concentration Course (SCM 3113 encouraged) | 3 | |
| Credit Hours | 16 | |
| Second Semester | ||
| MKT 3323 | Consumer Behavior | 3 |
| MKT 3053 | Marketing Research | 3 |
| Major, Minor, or Concentration Course (SCM 3123 encouraged) | 3 | |
| Major, Minor, or Concentration Course (SCM 3223 encouraged) | 3 | |
| 3000/4000 level MKT major elective | 3 | |
| Credit Hours | 15 | |
| Summer | ||
| Suggested summer semester pre-approved internship or study abroad experience | ||
| Credit Hours | 0 | |
| Senior | ||
| First Semester | ||
| MKT 4123 | Professional Selling and Negotiations | 3 |
| SCM 4013 | Supply Chain Modeling and Decision Making 4 | 3 |
| SCM 5502 | Fundamentals of Supply Chain 4 | 2 |
| Major, Minor, or Concentration Course (SCM 3523 encouraged) | 3 | |
| Graduate Elective 4 | 2 | |
| Free Elective 3 | 2 | |
| Credit Hours | 15 | |
| Second Semester | ||
| B AD 4013 | Business Strategy and Policy | 3 |
| MKT 4333 | Marketing Strategy and Policy | 3 |
| 3000/4000 level MKT major elective | 3 | |
| Graduate Elective 4 | 2 | |
| Graduate Elective | 2 | |
| Graduate Elective | 2 | |
| Credit Hours | 15 | |
| Fifth Year | ||
| First Semester | ||
| Graduate Elective | 2 | |
| Graduate Elective | 2 | |
| Graduate Elective | 2 | |
| Graduate Elective | 2 | |
| Credit Hours | 8 | |
| Second Semester | ||
| SCM 5602 | Integrated Supply Chain Capstone | 2 |
| Graduate Elective | 2 | |
| Graduate Elective | 2 | |
| Graduate Elective | 2 | |
| Credit Hours | 8 | |
| Total Credit Hours | 140 | |
- 1
Prebusiness course.
- 2
University-Wide General Education course, refer to online listing. Students are encouraged to take their Artistic Forms or World Culture at the 3000- or 4000-level.
- 3
Must be a 3000- or 4000-level General Education course if student has not completed a University-Wide General Education course at the 3000- or 4000-level.
- 4
These courses are dual-counted, fulfilling requirements for both the undergraduate degree and the graduate degree.