MKT-Marketing

This is an archived copy of the 2018-2019 catalog. To access the most recent version of the catalog, please visit http://ou-public.courseleaf.com.

MKT 2013. Introduction to Marketing.3 Credit Hours.

Prerequisite: sophomore standing. This course for non-Business majors explores real-world business marketing trends, principles, terminologies and issues. Not open to Business majors and may not count toward degree requirements for the BBA degree. (F, Sp)

MKT 2970. Special Topics/Seminar.1-3 Credit Hours.

Special Topics. 1 to 3 hours. May be repeated; maximum credit nine hours. Special topics course for content not currently offered in regularly scheduled courses. May include library and/or laboratory research, and field projects. (Irreg.)

MKT 3013. Principles of Marketing.3 Credit Hours.

Prerequisite: Economics 1113, 1123, Accounting 2113, 2123, junior standing. Focuses on the relationship between the firm and its customers and the other members of the channel of distribution. Introduces students to: the marketing function of an organization; the environmental factors influencing marketing decisions; the discovery of market opportunities; the development of marketing strategy; and the development of marketing programs. (F, Sp, Su)

MKT 3053. Marketing Research.3 Credit Hours.

Prerequisite: Student must be approved for degree candidacy in the Price College of Business, 3013 or concurrent enrollment. This course provides students with an understanding or the role of marketing research in organizations and how marketing research is implemented. Students will learn the value of primary and secondary data, become familiar with methods for data collection and analysis, and understand how research errors can be reduced or avoided. The course is designed to further students' professional development by enhancing their ability to work in teams and effectively communicate facts and opinions to solve business problems. This course assumes an understanding of basic statistics and spreadsheets. (F, Sp)

MKT 3223. Logistics Management.3 Credit Hours.

(Crosslisted with SCM 3223) Prerequisite: Student must be approved for degree candidacy by Price College, 3013 or concurrent enrollment. The physical supply and distribution function in business management, including channel selection, transportation, facility location and materials management; concentrates on the analytical and managerial methods necessary for the development and control of an integrated logistics system. (F, Sp)

MKT 3323. Purchasing and Buyer Behavior.3 Credit Hours.

(Crosslisted with SCM 3323) Prerequisite: 3013 and declared Marketing major or Supply Chain Management major. Consumer and organizational buying processes are examined. Individual and organizational decision-making frameworks, information technology, and the external environment are studied in the context of forming marketing strategies and tactics. Topics include make or buy decision making; supplier development and outsourcing; supplier evaluation, selection, and management; buyer-seller relationships; purchasing capital goods and services; international and electronic commerce; information processing; social and economic influences; preference formation and change; and image creation and positioning. (F, Sp)

MKT 3333. Special Topics in Consumer and Industrial Buyer Behavior.3 Credit Hours.

Prerequisite: 3013, 3023. May not be repeated. Special topics in marketing. Content will vary and may be of an applied nature.

MKT 3343. Retailing Management.3 Credit Hours.

(Crosslisted with FRAN 3343) Prerequisite: Student must be approved for degree candidacy by Price College, MKT 3013. An analytical approach to the management of retail institutions. Addresses strategic and operating level decision making related to delivery of products and services to consumers, focusing on each of the four dimensions of the marketing mix. Includes modules on electronic commerce and ethical responsibility. (F, Sp)

MKT 3413. New Product Development.3 Credit Hours.

Prerequisite: Student must be approved for degree candidacy by Price College; MGT 3013 or MKT 3053; MKT 3013. Focuses on the development of ideas for new or established organizations, creating an environment conducive to innovation, recognizing business opportunities, assessing the market, customer and competitor situation. The development of these ideas leads to a feasibility analysis. Examines the development of a sales and distribution structure (including franchising, distributorship, and licensing and alliances), understanding segmentation, targeting, and niching. (F, Sp)

MKT 3440. Mentored Research Experience.3 Credit Hours.

0 to 3 hours. Prerequisites: ENGL 1113 or equivalent, and permission of instructor. May be repeated; maximum credit 12 hours. For the inquisitive student to apply the scholarly processes of the discipline to a research or creative project under the mentorship of a faculty member. Student and instructor should complete an Undergraduate Research & Creative Projects (URCP) Mentoring Agreement and file it with the URCP office. Not for honors credit. (F, Sp, Su)

MKT 3513. Social Media Marketing.3 Credit Hours.

Prerequisite: MKT 3013. The breadth and strengths of social media our ever-growing, resulting in fundamental shifts in the way marketers communicate and interact with consumers. Particularly, the Internet and its related technologies enable social media to have influence far beyond the traditional consumer communities. This course provides the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and monitor and measure the results of these efforts. (F, Sp)

MKT 3613. Healthcare Marketing and Administration.3 Credit Hours.

(Crosslisted with HCB 3613) Prerequisite for Business Majors: Business Candidacy & MKT 3013 Prerequisite for Non-business Majors: MKT 2013 or 3013. Healthcare organizations must be prepared to shift their strategies in order to meet the increasing demands in this dynamic market. The purpose of this course is to apply the systems of marketing and administration to the problems of health care organizations and provide an insight to the business problems healthcare organizations are likely to encounter. (F, Sp)

MKT 3713. Fundamentals of Franchising.3 Credit Hours.

(Crosslisted with FRAN 3713) Prerequisite: Business Candidacy and 3000 level core or concurrent enrollment. Provides a fundamental understanding of the franchising business model to showcase its unique differential advantages over alternative conventional systems of distribution. In particular, the course will focus on introducing students to operational issues, information flows, financial considerations and relationship processes involved in franchising. (F, Sp)

MKT 3723. Integrated Franchising Communications.3 Credit Hours.

(Crosslisted with FRAN 3723) Prerequisite: Business Candidacy, 3000 level core or concurrent enrollment & FRAN/MKT 3713 or concurrent enrollment. It examines how franchisor-created communications and sales promotions can best be combined with franchisee-created social media programs to present a consistent image across the franchise system. Combinations of media vehicles and messages are explored to present an effective communication strategy. (F, Sp)

MKT 3960. Honors Reading.1-3 Credit Hours.

Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Provides an opportunity for the gifted honors candidate to study materials not usually presented in regular courses. (F, Sp, Su)

MKT 3970. Honors Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Subjects covered vary. Deals with concepts not usually treated in regular courses. (Irreg.)

MKT 3980. Honors Research.1-3 Credit Hours.

1 to 3 hours. Prerequisite: admission to Honors Program. May be repeated; maximum credit six hours. Provides an opportunity for the gifted Honors candidate to work at a special project in the student's field. (F, Sp, Su)

MKT 3990. Independent Study.1-3 Credit Hours.

1 to 3 hours. Prerequisite: permission of instructor and junior standing. May be repeated once with change of content. Independent study may be arranged to study a subject not available through regular course offerings. (F, Sp, Su)

MKT 4123. Negotiation and Selling.3 Credit Hours.

Prerequisite: Student must be approved for degree candidacy by Price College; FIN 3303, LS 3323, MGT 3013 or concurrent enrollment; MKT 3013. Addresses the field sales effort of the firm with emphasis on tactical analysis. It examines professional selling as the negotiation process that provides the link between firm and customer with a focus on both the oral and written communication involved. The thrust of the course is application and the view is first line and tactical. (F, Sp)

MKT 4303. International Advertising.3 Credit Hours.

(Crosslisted with JMC 4303) Prerequisite: JMC 3303 or special permission. May be repeated once with change of subject matter; maximum credit six hours. Designed to provide basic understanding of advertising and culture that applies to advertising in non-American locations. (Irreg.)

MKT 4333. Marketing Strategy and Policy.3 Credit Hours.

Prerequisite: Student must be approved for degree candidacy by Price college; FIN 3303, LS 3323, MGT 3013 or concurrent enrollment, MKT 3013, MKT 3053 and MKT 3323; junior standing. Major topics addresses are strategic marketing, product management, pricing management and marketing ethics. (F, Sp)

MKT 4523. International Marketing.3 Credit Hours.

Prerequisite: Student must be approved for degree candidacy by Price College; junior standing. Study of marketing concepts and their international marketing implications, dealing with international market structure, framework for multinational marketing, strategic guidelines for global marketing strategies, pricing, promotion, product and distribution strategies for international markets. Special assignments include case studies, country analysis, article reviews and a term paper on topic of special interest related to international marketing. (F, Sp)

MKT 4613. Ethical and Regulatory Issues in Healthcare.3 Credit Hours.

(Crosslisted with HCB 4613) Prerequisite: MKT 3013, HCB 3613 or MKT 3613, LS 3323 or concurrent enrollment; student must be approved for degree candidacy by Price College. This course explores the complex moral, ethical and legal issues that continue to arise within the healthcare profession, providing an opportunity to apply concepts learned in previous course studies. Case studies and supplemental readings will augment the text in guiding the student to a better understanding of healthcare economics. (F, Sp)

MKT 4623. Competitive and Economic Environment of Healthcare.3 Credit Hours.

(Crosslisted with HCB 4623) Prerequisite: for Business Majors: Business Candidacy, MKT/HCB 3613; for Non-business Majors: ECON 1123 and MKT/HCB 3613; Not open to Marketing majors. A range of governmental regulatory interventions in the healthcare arena and changes to the economic environment are linked to uncertainty in the structure of health insurance; the contractual arrangements and relationships that exist between patients, doctors, and hospitals. Explore these issues in detail and case studies that will guide the student to a better understanding of healthcare economics. (F, Sp)

MKT 4713. Policies and Strategies in Franchising.3 Credit Hours.

(Crosslisted with FRAN 4713) Prerequisite: Approved for degree candidacy by Price College; MKT 3013, FRAN 3713 or MKT 3713. Emphasizes the process of business decision-making within the setting of a contractual channel of distribution with specific focus on the unique context of a franchising enterprise. Students will be exposed to developing skills in synthesizing diverse knowledge areas in order to arrive at holistic, coherent and responsible strategic decisions. (F, Sp)

MKT 4800. Current Issues in Marketing.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Student must be approved for degree candidacy by Price College; departmental permission; junior standing. May not be repeated. An advanced seminar dealing with contemporary issues in marketing. Content will vary with the instructor.

MKT 4900. Marketing Reading.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Student must be approved for degree candidacy by Price College; departmental permission; junior standing. Provides an opportunity for the student to study materials not usually presented in regular courses. May be repeated with change in content; maximum credit 6 hours. (F, Sp, Su)

MKT 4960. Directed Readings.1-4 Credit Hours.

1 to 4 hours. Prerequisite: good standing in University; permission of instructor and dean. May be repeated; maximum credit four hours. Designed for upper-division students who need opportunity to study a specific problem in greater depth than formal course content permits. (Irreg.)

MKT 4970. Special Topics/Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Senior standing or permission of instructor. May be repeated; maximum credit nine hours. Special topics or seminar course for content not currently offered in regularly scheduled courses. May include library and/or laboratory research and field projects. (Irreg.)

MKT 4990. Independent Study.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Senior standing and permission of instructor. May be repeated; maximum credit nine hours. Contracted independent study for a topic not currently offered in regularly scheduled courses. Independent study may include library and/or laboratory research and field projects. (Irreg.)

MKT 5402. Marketing Management.2 Credit Hours.

Prerequisite: graduate standing; departmental permission. Covers marketing concepts of use to MBAs. Topics include the use of management information systems, pricing, product offerings, promotion, distribution and consumer behavior, as well as marketing segmentation and strategic marketing. (F, Sp)

MKT 5412. Marketing Research.2 Credit Hours.

Prerequisite: 5402 and graduate standing in the Price College. Provides students with the pragmatic, managerial insights into the market research process and techniques from the both the "practitioner" and "user" perspectives. (F)

MKT 5960. Readings in Selected Fields of Marketing.1-4 Credit Hours.

1 to 4 hours. Prerequisite: graduate standing and permission. May be repeated; maximum credit eight hours. Guided reading in selected fields of marketing; conferences with staff. Scope of reading and credit to be arranged on entry into course. The only passing grade given in this course is the neutral grade of S. (F, Sp, Su)

MKT 5970. Special Topics/Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Graduate standing or permission of instructor. May be repeated; maximum credit nine hours. Special topics or seminar course for content not currently offered in regularly scheduled courses. May include library and/or laboratory research and field projects. (Irreg.)

MKT 5990. Independent Study.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Graduate standing and permission of instructor. May be repeated; maximum credit nine hours. Contracted independent study for a topic not currently offered in regularly scheduled courses. Independent study may include library and/or laboratory research and field projects. (Irreg.)

MKT 6243. Applied Univariate Statistics.3 Credit Hours.

(Crosslisted with B AD 6243) Prerequisite: Ph.D. standing or permission of instructor; permission (Director, Price College of Business Graduate Programs). Probability, algebra of expectations, random sampling, sampling distributions, point and interval estimation, tests of hypotheses, parametric and nonparametric, sampling methods, survey design, general linear model, computer applications, statistical analysis system. (F)

MKT 6273. Seminar in Organizational Behavior.3 Credit Hours.

(Crosslisted with MGT 6273) Prerequisite: graduate standing and admission to the PhD program in the Price College of Business. Addresses personal and interpersonal issues in marketing and management. Application of social science theory to explain the behavior of organization members. (Irreg.)

MKT 6293. Strategic Marketing and Management.3 Credit Hours.

(Crosslisted with MGT 6293) Prerequisite: graduate standing and permission (Director, Price College of Business Graduate Programs). Reviews the major theories, concepts and frames of reference regarding strategic marketing and management. (Irreg.)

MKT 6393. Current Issues in Marketing.3 Credit Hours.

Prerequisite: graduate standing and permission (Director, Price College of Business Graduate Programs). Addresses leading theoretical and research issues that are currently prominent in the marketing discipline. The specific content will be structured according to the particular interests and expertise of the marketing professor teaching the course.

MKT 6773. Marketing Models.3 Credit Hours.

Prerequisite: graduate standing and admission to the Price College Ph.D. program. Advanced doctoral seminar in quantitative research in marketing. Selected topics from theoretical and empirical research streams in marketing, econometrics, and industrial organization will be covered. Students will develop an appreciation for what it takes to build and analyze a quantitative model as well as an understanding of the contribution such modeling has made to marketing thought. (Irreg.)

MKT 6960. Directed Readings in Marketing.1-4 Credit Hours.

1 to 4 hours. Prerequisite: graduate standing; permission of instructor, permission (Director, Price College of Business Graduate Programs). May be repeated as needed by Ph.D. students. Special reading programs are designed to enable graduate students (1) to extend their study to fields of marketing that are not covered in other courses and/or (2) to provide an opportunity for more extensive or intensive study of subjects covered in other courses. (F, Sp, Su)

MKT 6970. Special Topics/Seminar.1-3 Credit Hours.

1 to 3 hours. Prerequisite: graduate standing or permission of instructor. May be repeated; maximum credit 12 hours. Special topics or seminar course for content not currently offered in regularly scheduled courses. May include library and/or research and field projects. (Irreg.)

MKT 6980. Research for Doctoral Dissertation.2-16 Credit Hours.

(F, Sp, Su)

MKT 6990. Independent Study.1-3 Credit Hours.

1 to 3 hours. Prerequisite: Graduate standing and permission of instructor. May be repeated; maximum credit nine hours. Contracted independent study for a topic not currently offered in regularly scheduled courses. Independent study may include library and/or laboratory research and field projects. (Irreg.)